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Digital Trailblazer Podcast

Leah Getts & Todd Getts

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Learn how to build a legitimate, profitable online business from the ground up without the shiny objects, hypey gimmicks, and without the stress and overwhelm. Your hosts, Todd and Leah Rae Getts take you inside the businesses of successful entrepreneurs and show you the online marketing strategies they used to go from ground zero, working 9-5 jobs, to building successful 6 and 7 figure online businesses. Whether it’s high-ticket coaching, consulting, online courses, agencies, affiliate mark ...
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Episode 146: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script It’s often said that 90% of communication is non-verbal. It’s not just about what you say and how you say it, people will get a sense of your trustworthiness, your honesty, your level of confidence, and more from your non-verbal cues. And in…
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Episode 145: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Modere was a 23 year old Network Marketing opportunity that was popular with well-known leaders in the MLM space. On April 11th, 2025 it suddenly and unexpectedly closed its doors, leaving it’s customers and distributors without products or …
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Episode 144: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Starting any kind of online business requires that you get out of your comfort zone and learn some new skills… whether it’s affiliate marketing, network marketing, or selling online courses or coaching. Some of those skills are obviously mor…
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Episode 143: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Imposter Syndrome and self-doubt is very common with new business owners, but they can also creep into your business at any stage of success. These mental blocks can stop you in your tracks and hold you back from taking the action you need t…
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Episode 142: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script When it comes to organic, evergreen content, most people think of writing blog posts or creating YouTube videos, and that’s about it. One social platform that often goes overlooked is Pinterest. Like Google and YouTube, Pinterest is a search…
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Episode 141: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script We’ve seen a lot of coaches, agency owners, course creators, and other online business owners be very busy in their businesses doing things like creating content, prospecting and networking, creating funnels and offers, doing webinars and ch…
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Episode 140: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Live, in-person events, like masterminds and retreats, used to be a lot easier to be profitable with. Now, post-covid, it seems like getting attendees and running profitable events is much more difficult. Many industry leaders have even stop…
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Episode 139: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script There are a lot of ways to run ads for an online business, and a good ad strategy will use a variety of objectives and targeting. In this episode, Chris M Walker talks all about his ad strategy and the power of retargeting and how it can add…
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Episode 138: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Most people starting an online business need to start part time because you’ve got a job, a family, and other responsibilities that need to come first. The problem is that entrepreneurship has a very steep learning curve, and it’s very diffi…
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Episode 137: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Everyone is familiar with most of the major streaming platforms like Netflix, Amazon Prime, HBO Max, and others. Not only are these major platforms always on the lookout for fresh, new content to serve to their audiences, but there are hundr…
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Episode 136: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script One of the difficult lessons entrepreneurs learn when building and scaling their businesses is that the things that got you to 6 figures are not the things that will get you to 7 figures… and the things that got you to 7 figures are not the …
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Episode 135: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script The key to being able to exit your business and retire is finding ways to make your money work for you, rather than you constantly having to work for money. In this episode, Nikki Nash gives us the scoop on what the richest of the rich are d…
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Episode 134: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Most people start an online business with a great idea, but they try to implement that idea in a way that handicaps their success and end up wasting years of time, money, and effort trying to implement a business plan that really has very lo…
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Episode 133: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Search engine optimization can be incredibly confusing and complex. But that doesn’t mean you can’t rank in Google with some simple DIY SEO tricks. In this episode, Kelsey Flannery of KaeRae Marketing breaks down the simple SEO strategies yo…
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Episode 132: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script The amount of traffic and exposure your business gets has a direct correlation to the amount of sales you’re able to make. Without traffic and exposure, your business is dead in the water. In this episode, Anjel B Hartwell shares her experti…
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Episode 131: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Most people can figure out how to generate leads online, but the real pros know how to generate leads that convert. In this episode, we dive into all of the details about edging out your competitors in the lead generation game with lead gene…
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Episode 130: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script In this episode, Shelley Tilbrook teaches us her 7 part formula for constructing a powerful, persuasive sales pitch for you offer so you can land more paying customers and clients with fewer objections. About Shelley Tilbrook: Shelley Tilbro…
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Episode 129: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Like the invention of the Internet, AI is drastically and permanently changing the world. In this episode Virgilia Verjoghe explains the changes you need to make to "AI-proof” your business and prevent AI from replacing what you do so you ca…
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Episode 128: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Creating and validating a business idea can be very intensive and time-consuming, taking months of development and testing to create a “minimum viable product”, testing it in the market, getting feedback from different audiences, gathering t…
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Episode 127: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script In this episode, Matt Cook takes us through his strategy and messaging scripts for getting high-ticket coaching clients without having to do sales calls. About Matt Cook: Matt has coached over 80,000 men on health and sex issues. He is found…
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Episode 126: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script In this episode, nutrition coach Alisia Essig tells us how a mistake in one of her YouTube videos triggered the algorithm to make the video go viral and blew up her channel with hundreds of thousands of views, sparking massive YouTube growth…
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Episode 125: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script There’s a lot of information out there about how to generate leads and sales in a business, but there isn’t exactly a lot of information about specifically how to start and launch a business from scratch. In this episode, Katya Dmitrieva lay…
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Episode 124: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script In this episode, Matthew Ashton explains the keyword strategy that is working in 2025 to uncover keywords that are high-volume and easy to rank for so you can rank in Google, increase organic traffic to your website, and build your online bu…
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Episode 123: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Referrals and networking are a great way to get your first customers and clients when you start your online business, and they can be a great way to land clients down the road as well. However, relationship-based marketing is difficult to sc…
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Episode 122: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Technology is a necessary part of building a successful online business., and if you’re not up to date on the latest software and tools, you’re falling behind. For tech-challenged entrepreneurs, this can put you at a serious disadvantage. In…
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Episode 121: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Everybody wants to attract “buyers” and “high-value” clients, yet many online business owners find themselves chasing after customers and clients by offering to do more, for less money, and still struggle to make sales. In this episode, Kier…
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Episode 120: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script It’s often said that the riches are in the niches. One of the things we often tell our coaching clients is that people who buy are searching for a very specific solution to a very specific problem. They aren’t going to be willing to spend mo…
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Episode 119: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script AI has changed the game for SEO and ranking your website in Google search. Many business owners who were getting their traffic and exposure through organic search have now found that their search traffic has declined significantly over the p…
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Episode 118: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Every entrepreneur hits obstacles and plateaus in their online business. They happen early and never stop coming. For many people starting an online business, the stress, frustration, and overwhelm is simply too much and they eventually give…
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Episode 117: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script It’s a well-known saying in marketing that people only buy from those that they know, like, and trust. It doesn’t matter how good your product or service is, or what results you get for people… if a prospect doesn’t feel like they know, like…
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Episode 116: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script One piece of advice that a lot of marketing guru’s will give to their clients is to just “provide value” with your content and eventually, people will buy. While “providing value” is good to do and should be part of your strategic content st…
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Episode 115: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Life coaching can be a very difficult type of business to get off the ground. Many life coaches struggle with branding, standing out, niching down, pricing, finding clients, marketing, and more. In this episode, Renaye Thornborrow tells us a…
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Episode 114: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script For many coaches, agencies, and consultants, getting a qualitied sales call booked on your calendar is a lot of work and can be very costly if you’re relying on paid ads. Which is why there’s nothing more discouraging than seeing a calendar …
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Episode 113: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script They used to say that content is king. And for the longest time, creating content was something that always put you above your competitors. Now, content is a requirement. It’s the baseline activity that your business needs to do just to surv…
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Episode 112: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Google ads work for a lot of businesses, but do they actually work for selling online courses, coaching programs, or agency services? At first, it seems like you should be able to find very high-intent buyers if you target the right keywords…
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Episode 111: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Selling your high-ticket offer with one-to-one sales calls is effective, but it can be a challenge to scale past a certain point. One of the ways to overcome this is to start selling your program one-to-many through live events, which is a s…
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Episode 110: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Artificial Intelligence is here and it’s growing fast. Every day, there seems to be more and more things you can train an AI assistant to do that can help you get more done in less time. That being said, you can also waste a bunch of time tr…
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Episode 109: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script When it comes to paid ads, there are more and more options being made available to us… different platforms, different placements, different ways to engage leads, etc. But with all of the new stuff out there, sometimes, the most effective str…
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Episode 108: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script It’s easy for online business owners to over-complicate things, and when things get over-complicated, you move slower, you’re less profitable, and you have less time freedom. Sometimes things get overcomplicated because you’re new and don’t …
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Episode 107: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Most people have seen the ads for “free plus shipping” books that you get targeted with on Facebook. It’s an incredibly effective way of generating high-quality leads for your online business. The idea isn’t to make money with the book sales…
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Episode 106: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Selling high-ticket is the best way to get started with an online business for a lot of reasons… you can make more money with fewer clients, and do so with less-sophisticated marketing. But one part of selling high ticket that a lot of peopl…
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Episode 105: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script\ A lot of people in the online business space are familiar with the idea of a “self-liquidating offer”… a low-cost offer that you can run paid ads to directly in order to find people who are likely to invest money into more expensive purchas…
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Episode 104: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Online business owners and content creators can spend years establishing an online presence… hustling and grinding for hours every week to create content, get subscribers & followers, building an audience, trying to build their business orga…
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Episode 103: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Kelly Roach is one of the most successful business coaches around today. One of the unique things about her business model is that she’s used the SAME strategy from the beginning to build multiple different businesses… her “Live Launch” meth…
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Episode 102: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script The key to a profitable launch is having a large, warm audience to sell to. Unfortunately, most coaches and course creators don’t really have a good plan to “launch” their business. They put a bunch of time, effort, and money into creating t…
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Episode 101: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Leads are the lifeblood of your online business. Your ability to generate leads is going to have a direct effect on your ability to make sales. If you aren’t generating leads, your business is dead in the water. The problem is that generatin…
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Episode 100: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Over the past year, we’ve had the privilege of interviewing some of the most successful online business owners in the world and they’ve shared with us the details of their most effective marketing strategies. So today, we asked ourselves a s…
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Episode 99: In this episode, Lior Vaknin takes us through his journey of building a high-ticket group coaching program to $120k/month in revenue while prioritizing his family and lifestyle. We go into detail about pricing strategy, how to generate traffic and leads, ads strategy, funnel setup, sales call process, and more! About Lior Vaknin: Lior i…
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Episode 98: If you’re struggling to make sales in your online business, when you boil everything down, there are really only 3 fundamental things you need to look at to figure out why nobody is buying. In this episode, we break everything down and explain what these 3 things are, how to identify which issues are affecting your business, and steps y…
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Episode 97: There are a lot of things you can do to promote your online business… networking, collaborations, content creation, paid ads, etc. One of the things that can catapult your business quickly and profitably is forming profitable partnerships with celebrity influencers in your niche. Obviously, developing those relationships and getting tho…
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