Artwork

Content provided by Leah Getts & Todd Getts, Leah Getts, and Todd Getts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leah Getts & Todd Getts, Leah Getts, and Todd Getts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Secrets Behind Securing Press & Publicity That Converts into Sales with Melissa Guenette

32:50
 
Share
 

Manage episode 507847366 series 3529907
Content provided by Leah Getts & Todd Getts, Leah Getts, and Todd Getts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leah Getts & Todd Getts, Leah Getts, and Todd Getts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Episode 186: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free

Online business owners face a major credibility gap when trying to reach new audiences. Unlike established brands, coaches and course creators starting from scratch must prove their expertise to complete strangers who have no reason to trust them. This makes it incredibly difficult to convert prospects into paying clients, especially for high-ticket services where trust is essential.

In this episode, Melissa Guenette teaches us how to leverage mass media appearances to instantly gain credibility and reach pre-warmed audiences. She reveals how to create professional media kits, secure spots on local TV shows and podcasts, prepare for both short 5-minute segments and longer interviews, and most importantly, how to convert these appearances into actual leads and sales by maximizing the content before, during, and after each media opportunity.

About Melissa Guenette: Melissa is a media strategist, entrepreneur, and fashion stylist with a passion for helping people and brands get seen, heard, and remembered. As the founder and CEO of A-List Media Solutions, Melissa works with entrepreneurs, authors, and thought leaders to amplify their visibility through strategic media placements, personal branding, and compelling storytelling.

With over 20 years experience in the industry, Melissa founded and grew MG Social into one of Canada’s top PR and social media firms, which she eventually sold. She also created SPED My City, a project that blends advocacy with brand empowerment. As a fashion stylist and image consultant, Melissa also helps professionals and public figures align their outward appearance with their message and mission.

Whether she’s styling a client, landing a front-page feature, or emceeing a live event, Melissa brings energy, strategy, and heart to everything she does.

Connect with Melissa:
Email: [email protected]
https://www.alistmediasolutions.com/
https://www.facebook.com/AListMediaSolution
https://www.instagram.com/alistmediasolutions/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script
Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
Twitter: https://twitter.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

  continue reading

186 episodes

Artwork
iconShare
 
Manage episode 507847366 series 3529907
Content provided by Leah Getts & Todd Getts, Leah Getts, and Todd Getts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leah Getts & Todd Getts, Leah Getts, and Todd Getts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Episode 186: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free

Online business owners face a major credibility gap when trying to reach new audiences. Unlike established brands, coaches and course creators starting from scratch must prove their expertise to complete strangers who have no reason to trust them. This makes it incredibly difficult to convert prospects into paying clients, especially for high-ticket services where trust is essential.

In this episode, Melissa Guenette teaches us how to leverage mass media appearances to instantly gain credibility and reach pre-warmed audiences. She reveals how to create professional media kits, secure spots on local TV shows and podcasts, prepare for both short 5-minute segments and longer interviews, and most importantly, how to convert these appearances into actual leads and sales by maximizing the content before, during, and after each media opportunity.

About Melissa Guenette: Melissa is a media strategist, entrepreneur, and fashion stylist with a passion for helping people and brands get seen, heard, and remembered. As the founder and CEO of A-List Media Solutions, Melissa works with entrepreneurs, authors, and thought leaders to amplify their visibility through strategic media placements, personal branding, and compelling storytelling.

With over 20 years experience in the industry, Melissa founded and grew MG Social into one of Canada’s top PR and social media firms, which she eventually sold. She also created SPED My City, a project that blends advocacy with brand empowerment. As a fashion stylist and image consultant, Melissa also helps professionals and public figures align their outward appearance with their message and mission.

Whether she’s styling a client, landing a front-page feature, or emceeing a live event, Melissa brings energy, strategy, and heart to everything she does.

Connect with Melissa:
Email: [email protected]
https://www.alistmediasolutions.com/
https://www.facebook.com/AListMediaSolution
https://www.instagram.com/alistmediasolutions/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script
Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
Twitter: https://twitter.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

  continue reading

186 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play