Dumb Animals

100 Campaigns that Changed the World

Lynx began their anti-fur campaign back in the mid 1980’s. By using innovative advertising and media campaigns such as the famous David Bailey ‘Dumb Animals’ poster and cinema commercials, consumer attitudes towards the wearing of fur in the UK changed dramatically. Most department stores used to have fur salons and fur could be found almost everywhere on the high street. More and more department and high street stores started to adopt ‘fur free’ policies such as the Fur Free Retailer programme and the wearing of fur is no longer seen as acceptable. Partly thanks to the campaign, fur farming has been banned in England and Wales since 2000 and in Scotland and Northern Ireland since 2002

In this episode we speak with Lynx co-founder Lynne Kentish, who recalls the campaign, what made it successful and also how it was brought down by the industry that it helped bring to an end.

Sound is by Derek Gry and Solomon Collins.

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