#55 The Tiger Joseph Route

1,000 Routes with Nick Bennett

In this episode, brand director and filmmaker Tiger Joseph shares his path from cold-pitching clients on Twitter at 17 to building a content strategy consultancy rooted in creative alignment. Tiger reflects on his early work in the manosphere and internet marketing circles, the pivot from video production to advisory, and the mental toll of running a client-heavy agency.

Tiger recounts how filming a documentary during El Salvador’s national election reshaped his perspective on freedom, control, and purpose. Tiger also explores how meditation, solitude, and refining his services helped him break away from burnout and reconnect with the kind of work that energizes him. He emphasizes the value of listening to your resistance, trusting your inner direction, and designing a business that supports both creative expression and long-term sustainability.

(00:00) Intro

(01:23) Building brands with transitioning founders

(05:25) The reality of solopreneurship

(09:50) The move to LinkedIn

(13:45) The El Salvador documentary

(17:57) From production to consulting

(21:04) The challenges of agency work

(26:10) Principle-based thinking in content strategy

(27:50) The reality of YouTube

(28:16) Execution and sustainability in content creation

(29:39) Leveraging teams for content creation

(31:04) The role of consultants and mentors

(33:13) Balancing art and client expectations

(35:00) Reflecting on past mistakes

(36:03) The importance of meditation

(39:32) Finding your flow in business

(45:08) Avoiding hustle culture

Follow Tiger on LinkedIn: https://www.linkedin.com/in/tigerjoseph/

Check out Tiger’s official website: https://tigerjoseph.com/

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