The Joy Of A 'To Don't' List, And Why You Should Have One 168 Things podcast

Artwork

Careers Business Marketing Paul Kitcatt and Chalice Croke Chalice Croke Paul Kitcatt Creativity Advertising House Pitch Leadership Strategy Brand Copywriting Clients Process Risk Productivity

Player FM - Internet Radio Done Right

Added four years ago

Content provided by Paul Kitcatt and Chalice Croke, Paul Kitcatt, and Chalice Croke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Kitcatt and Chalice Croke, Paul Kitcatt, and Chalice Croke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

L

Lost Cultures: Living Legacies

Lost Cultures: Living Legacies podcast artwork

Lost Cultures: Living Legacies podcast artwork

1
Bermuda: The Crossroads of the Atlantic 51:57

4 days ago51:57

51:57

On the Season 2 debut of Lost Cultures: Living Legacies , we travel to Bermuda, an Atlantic island whose history spans centuries and continents. Once uninhabited, Bermuda became a vital stop in transatlantic trade, a maritime stronghold, and a cultural crossroads shaped by African, European, Caribbean, and Native American influences. Guests Dr. Kristy Warren and Dr. Edward Harris trace its transformation from an uninhabited island to a strategic outpost shaped by shipwrecks, colonization, the transatlantic slave trade, and the rise and fall of empires. Plus, former Director of Tourism Gary Phillips shares the story of the Gombey tradition, a vibrant performance art rooted in resistance, migration, and cultural fusion. Together, they reveal how Bermuda’s layered past continues to shape its people, culture, and identity today. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

168 Things « »
The joy of a 'To Don't' list, and why you should have one

4 years ago 12:54

Share

MP3•Episode home

Content provided by Paul Kitcatt and Chalice Croke, Paul Kitcatt, and Chalice Croke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Kitcatt and Chalice Croke, Paul Kitcatt, and Chalice Croke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

'Do you have any idea how ****ing busy I am?' Yes, because you have a ridiculously long 'to do' list, and it's crushing you. Not in a good way.
You need an alternative - and here it is, together with the reason why you need to do one thing right now.

… continue reading

34 episodes

#Careers #Business #Marketing #Paul Kitcatt and Chalice Croke #Chalice Croke #Paul Kitcatt #Creativity #Advertising #House #Pitch #Leadership #Strategy #Brand #Copywriting #Clients #Process #Risk #Productivity

Artwork

The joy of a 'To Don't' list, and why you should have one

published 4 years ago

Share

MP3•Episode home

Content provided by Paul Kitcatt and Chalice Croke, Paul Kitcatt, and Chalice Croke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Kitcatt and Chalice Croke, Paul Kitcatt, and Chalice Croke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

'Do you have any idea how ****ing busy I am?' Yes, because you have a ridiculously long 'to do' list, and it's crushing you. Not in a good way.
You need an alternative - and here it is, together with the reason why you need to do one thing right now.

… continue reading

34 episodes

#Careers #Business #Marketing #Paul Kitcatt and Chalice Croke #Chalice Croke #Paul Kitcatt #Creativity #Advertising #House #Pitch #Leadership #Strategy #Brand #Copywriting #Clients #Process #Risk #Productivity

All episodes

×

1

168 Things

168 Things podcast artwork

1
No.1 in Sierra Leone - with Simon Robinson 31:09

4 years ago31:09

31:09

Recently, and very briefly, 168 Things was the number one business podcast in Sierra Leone. In this episode, Paul Kitcatt interviews Simon Robinson, the famous creative director, about many things, but mainly about being creative and writing. It's full of pearls of wisdom born of long experience, and we offer them to the whole world, but especially to our valued listeners in Sierra Leone. We would love to hear from you. We hope you find this episode useful and entertaining.…

1

168 Things

168 Things podcast artwork

1
Pro Bono Mundi - a call to action 17:26

4 years ago17:26

17:26

If your clients are fucking up the planet, what can you do? Find someone who’s unfucking the planet – in the exact opposite way to your clients – and give them your time pro bono Call it karmic offsetting. The big brands have all the money, and all the power. They pay us to create desire. We know how to make people want more, more, more. The result is a planet on fire, oceans full of plastic, animals going extinct – ad people didn’t create this state of affairs, but we sure helped. We have powerful skills. We’re persuasive. This is our superpower. We’re not here to berate you, and make you feel bad about yourself or the industry. You’re nice, good people who have values and ethics and you’re charming and fun. So help save the planet by using your superpower for good. There are many organisations and campaigns who need you. They don’t have the money and resources of your clients. To fond out more, go to probonomundi.org or contact us on 168things@gmail.com…

1

168 Things

168 Things podcast artwork

1
Glad all over 13:18

4 years ago13:18

13:18

Sporting analogies are popular in business - for obvious reasons. Winning and losing, teamwork, roles within the team, etc. can be useful ways to think about what we do. But I think there's something more important about sport, and its relevance to creative business. In this episode I talk about why going to watch a fairly unsuccessful football team matters, and what that has to do with being creative.…

1

168 Things

168 Things podcast artwork

1
The journey to the rainbow - an interview with Tom Gattos 46:29

4 years ago46:29

46:29

Tom Gattos, founder of the Rainbow Lottery, talks to me about his long and varied career in advertising. He's won awards all over the world, and worked on four continents. And he's still working, as you'll hear - but his great project now is the Rainbow Lottery - if you don't know it, check it out at rainbowlottery.co.uk - and buy a ticket, too. Big prizes and good causes to support. It's an entertaining interview, with teasing references to some of his more hair-raising escapades. About which he's promised a further, NSFW interview soon.…

1

168 Things

168 Things podcast artwork

1
Creative upgrades, and the evocative power of a Fray Bentos pie - with Nobby Davies 45:51

4 years ago45:51

45:51

After a short pause, we're back with a guest - Paul 'Nobby' Davies, a brilliant creative thinker, who's now a coach. We talk about how he got there, how to give yourself and your team a creative upgrade, and Nobby goes on to explain his concept of 'hyper-observation'. Our conversation is illuminated by many anecdotes, all of which serve a purpose, even if it isn't immediately apparent. If you want to contact Nobby, he's on LinkedIn - Paul Nobby Davies - or you can find him via his website - do-be-do.net - or email him at nobbydavies@icloud.com…

1

168 Things

168 Things podcast artwork

1
What the xxxx have my xxxx got to do with this sales meeting? 23:30

4 years ago23:30

23:30

Breaking through the glass ceiling with Chalice Croke - in this episode, I interview my business and podcast partner about the book she's writing. In it she will tell how she went from a council flat in Battersea all the way to the top in a male dominated, and mainly middle class industry - and she hopes her experience can help and inspire other women following in her footsteps. In the podcast, she tells me about her early years and first jobs, and how she dealt with some of the 'tricky' men (as she puts it) she encountered on the way. It's entertaining and inspiring, for women and men too. Though possibly not the tricky ones.…

1

168 Things

168 Things podcast artwork

1
'They're all humans' - with Vonnie Alexander 33:18

4 years ago33:18

33:18

Vonnie Alexander was one of the four partners who founded Kitcatt Nohr Alexander Shaw - one of London's best known agencies, in its day. But what did she do next? Here, she talks about how everything she'd learnt and done in her agency career helped her become a highly successful and sought after coach - though it's not quite as simple as that, as you'll hear. If you've ever found yourself wondering how to deal with a tricky colleague or a difficult situation, listen to Vonnie (and probably call her in). Highly enlightening.…

1

168 Things

168 Things podcast artwork

1
The Oracle within you 22:07

4 years ago22:07

22:07

Do you ever find it hard to make a decision? We all do sometimes. Here's a surprising but effective way to help you stop wondering what to do, cut through the ifs and buts, and make a choice. The episode includes Chalice talking about the method, then a real time demo of it in action, helping her resolve a tricky question.…

1

168 Things

168 Things podcast artwork

1
Crisps blown up in the air, uncapping a fresh biro, and what writers owe to readers - with Lu Dixon 41:32

4 years ago41:32

41:32

We said we'd do more about copywriting - and here's an interview with one of the best writers in the business, Lu Dixon. She tells us how she started out, who she learnt from, and why visiting a crisp factory was more than just an opportunity to eat hot potato slices. An episode not just for writers, but for all who work with them and want to help get the best words out there.…

1

168 Things

168 Things podcast artwork

1
How to be creative (even in a pandemic) 15:06

4 years ago15:06

15:06

If you're creative - for business or pleasure - how do you stimulate your creativity? Especially now, when all our movements are so circumscribed. You need to find your inner Winnie the Pooh, and resist Rabbit. Do what Archimedes did, or Mendeleev. If you're wondering what I'm talking about, listen here and I'll explain. I've made a living from being creative for over thirty years, and worked with many other such people. I've thought a lot about creativity, and watched it happen, and tried to stimulate it. Let me tell you a little of what I've learnt.…

1

168 Things

168 Things podcast artwork

1
A bonus episode - the brief we wrote for these podcasts - does it measure up? 13:40

4 years ago13:40

13:40

This is a short bonus episode to follow the one about briefs. I found the brief I wrote for this podcast series, and here we have a look at it. The briefing format is unusual, but rather excellent. It was shown to me by Lu Dixon, a creative titan, and I found it very stimulating. Listen and hear about the format, and then the actual brief I wrote - and let me know if you think we've delivered on the brief. Warning - as I wrote the brief, and the client was Kitcatt and Croke, the language is a little less formal than it would have been for most clients. A bit sweary at times.…

1

168 Things

168 Things podcast artwork

1
How to write a creative brief 34:02

4 years ago34:02

34:02

If you have to write briefs for creative people to work from - or if you're a creative person, who gets briefed - you will know what a battleground it can be. Is a brief ever good enough? How much blood, sweat and tears goes into writing them? Is it worth the effort? Yes, it is, because a good brief is the first creative act, and from it, brilliant ideas can flow. In this podcast, we share our thoughts and experience from many years of grappling with briefs, and give advice on how to ease the pain and even enjoy the whole process. We talk about what to include, what to leave out, what makes a good proposition, and how to work with your clients to get briefs written that lead to fame and fortune for all involved. Thanks to Jon Brain, a former colleague, for asking us to make this podcast.…

1

168 Things

168 Things podcast artwork

1
How to grow a great client-agency relationship - with Angus Crowther 34:39

4 years ago34:39

34:39

Winning a pitch is only the first step towards what will, you hope, become a wonderful relationship between client and agency. But have you ever analysed how to get there? How trust can grow, and be nurtured? What you all need to do to make it work? Angus Crowther and his team at Alchemists have. Their report for ISBA on this subject came out towards the end of last year. In this podcast, we interview Angus about it, and he gives useful advice on what both client and agency need to do to reach the goal of the best possible relationship, leading to consistently excellent work together. We also ask him about his highly successful vineyard, producing award-winning wine from the fields of Essex. Cheers!…

1

168 Things

168 Things podcast artwork

1
The joy of a 'To Don't' list, and why you should have one 12:54

4 years ago12:54

12:54

'Do you have any idea how ****ing busy I am?' Yes, because you have a ridiculously long 'to do' list, and it's crushing you. Not in a good way. You need an alternative - and here it is, together with the reason why you need to do one thing right now.

1

168 Things

168 Things podcast artwork

1
How I got started in creative marketing, and who helped me 20:20

5 years ago20:20

20:20

I started out in this business as a trainee copywriter, and it was thanks to an introduction from a remarkable woman called Fiona Ross. We're going to make podcasts specifically to help people who want to learn more about how to be a creative thinker, a writer, an art director, a strategist, a leader, and more, but today I'm going back to my own beginning, to talk about a principle that benefitted me, and that I've tried to apply - to pay forward - over the years. And I owe it to Fiona Ross (Fiona Godwin Brown after she married), to whom this podcast is dedicated. Please email questions and comments to 168things@gmail.com We'll be running agony aunt and uncle sessions soon - send us your problems and we'll try to help!…

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

Listen to 500+ topics

Quick Reference Guide

Top Podcasts

The Bill Simmons Podcast

Comedy of the Week

How Did This Get Made?

Doug Loves Movies

TED Talks Daily

NBC Nightly News with Lester Holt

The World This Hour

Daily Boost Motivation and Coaching

This American Life

Sword and Scale

Help/FAQ | Upgrade | Advertise

Arts|Business|Comedy|Economics|Entertainment|News|Politics|Religion

Science|Soccer|Sports|Storytelling|Technology|True Crime

Copyright 2025 | Sitemap | Privacy Policy | Terms of Service | | Copyright

Listen to this show while you explore