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How to Keep it Simple When Selling to Execs | Morgan Melo | Ep. 299 (Sell)

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Manage episode 474563921 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

🎁 Save $50 — Get our step-by-step discovery video course for just $249 with code PODCAST

https://www.30mpc.com/course/discovery-course

--


FOUR ACTIONABLE TAKEAWAYS

  1. Assume your buyer has 60 seconds to pitch your product internally. When sending recaps or justification materials, skip the deck—send 2–3 crisp bullets that clearly communicate the top reasons to buy.
  2. Reset the agenda mid-call if needed. If a buyer jumps straight into content or things go off the rails, pause and suggest how to best use the remaining time. This keeps the call focused and productive.
  3. Use a “vibey demo” to open, then do deeper discovery later. Morgan starts with a product overview to spark curiosity, then uses the second call to dig into what resonated and why—leading to richer discovery.
  4. Reverse-engineer problems from product interest. When a buyer reacts positively to a feature, follow up with, “People usually want that because they’re struggling with X or Y—what’s going on in your world?”


PATH TO PRESIDENT’S CLUB

  • Strategic Account Director @ Pave
  • Enterprise Account Executive @ Pave
  • Healthcare & Life Science Account Executive @ Carta
  • Client Strategist @ PwC

RESOURCES DISCUSSED

  continue reading

473 episodes

Artwork
iconShare
 
Manage episode 474563921 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

🎁 Save $50 — Get our step-by-step discovery video course for just $249 with code PODCAST

https://www.30mpc.com/course/discovery-course

--


FOUR ACTIONABLE TAKEAWAYS

  1. Assume your buyer has 60 seconds to pitch your product internally. When sending recaps or justification materials, skip the deck—send 2–3 crisp bullets that clearly communicate the top reasons to buy.
  2. Reset the agenda mid-call if needed. If a buyer jumps straight into content or things go off the rails, pause and suggest how to best use the remaining time. This keeps the call focused and productive.
  3. Use a “vibey demo” to open, then do deeper discovery later. Morgan starts with a product overview to spark curiosity, then uses the second call to dig into what resonated and why—leading to richer discovery.
  4. Reverse-engineer problems from product interest. When a buyer reacts positively to a feature, follow up with, “People usually want that because they’re struggling with X or Y—what’s going on in your world?”


PATH TO PRESIDENT’S CLUB

  • Strategic Account Director @ Pave
  • Enterprise Account Executive @ Pave
  • Healthcare & Life Science Account Executive @ Carta
  • Client Strategist @ PwC

RESOURCES DISCUSSED

  continue reading

473 episodes

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