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Sales Onboarding Strategy That Cut Time To First Sale by 49% | Bite-sized Tactics

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Manage episode 493421319 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Most orgs spend weeks training reps on the product… but months later, you’re still stuck with an empty pipeline. What if the key to ramping AEs faster was skipping product training (at first)?

Kyle Asay (VP Global Growth Sales @ LaunchDarkly) shares how his team cut time to first deal by 49% by rethinking onboarding.

Instead of starting with feature dumps, they focused on:

✅ Account prioritization

✅ Customer problems & personas

✅ Story-based selling

If you lead a team or are ramping yourself, don’t miss this one.

RESOURCES DISCUSSED:

  continue reading

512 episodes

Artwork
iconShare
 
Manage episode 493421319 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Most orgs spend weeks training reps on the product… but months later, you’re still stuck with an empty pipeline. What if the key to ramping AEs faster was skipping product training (at first)?

Kyle Asay (VP Global Growth Sales @ LaunchDarkly) shares how his team cut time to first deal by 49% by rethinking onboarding.

Instead of starting with feature dumps, they focused on:

✅ Account prioritization

✅ Customer problems & personas

✅ Story-based selling

If you lead a team or are ramping yourself, don’t miss this one.

RESOURCES DISCUSSED:

  continue reading

512 episodes

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