Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
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Content provided by Brian Hood. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Hood or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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#366: Stop Pricing Like A Big Dumb Stupid Idiot
Manage episode 487923502 series 1816805
Content provided by Brian Hood. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Hood or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
”Oh look — Bronze, Silver, and Gold. Because what this $5,000 problem really needed was a damn menu.”
When you offer three-tiered pricing because “that’s how pricing psychology works, right?”…
All you’re doing is giving your best clients more questions, more confusion, and a way to spend less money.
You’re not a SaaS.
You’re not a wedding cake.
And tiered pricing? That's just ONE of six "big, dumb stupid idiot" pricing mistakes in this week's podcast episode.
Step into the “Pricing Confessional” with me to talk about the mistakes we’re all kinda ashamed of:
“I’m in a place where I say yes to anything I can get my hands on.”
“I’ve generally undercharged throughout my career.”
“I’ve allowed clients to negotiate lower rates.”
“I would love to raise that rate but this is what I’m comfortable with right now.”
“I have not had a very consistent pricing structure — everything has been too custom.”
Sound familiar?
You know it’s dumb. Let’s fix it.
It’s time to STOP pricing like a big dumb stupid idiot and START being smarter about your pricing so you can actually attract and close those high-end clients you want.
For full show notes, visit https://6figurecreative.com/366
367 episodes
Share
Manage episode 487923502 series 1816805
Content provided by Brian Hood. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Hood or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
”Oh look — Bronze, Silver, and Gold. Because what this $5,000 problem really needed was a damn menu.”
When you offer three-tiered pricing because “that’s how pricing psychology works, right?”…
All you’re doing is giving your best clients more questions, more confusion, and a way to spend less money.
You’re not a SaaS.
You’re not a wedding cake.
And tiered pricing? That's just ONE of six "big, dumb stupid idiot" pricing mistakes in this week's podcast episode.
Step into the “Pricing Confessional” with me to talk about the mistakes we’re all kinda ashamed of:
“I’m in a place where I say yes to anything I can get my hands on.”
“I’ve generally undercharged throughout my career.”
“I’ve allowed clients to negotiate lower rates.”
“I would love to raise that rate but this is what I’m comfortable with right now.”
“I have not had a very consistent pricing structure — everything has been too custom.”
Sound familiar?
You know it’s dumb. Let’s fix it.
It’s time to STOP pricing like a big dumb stupid idiot and START being smarter about your pricing so you can actually attract and close those high-end clients you want.
For full show notes, visit https://6figurecreative.com/366
367 episodes
All episodes
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Similar to 6 Figure Creative
Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Barry first found music when he borrowed his sister's record collection when he was about eight and was hooked. When Caroline started it was a new beginning, and he listened to all the stations, but Caroline was his favourite by far. Later he became a singer in a band, then started doing discos when he was 18. He joined Caroline in 1977, touring the country with the Caroline Roadshow for 10 years, having great fun. Barry helped with tender trips and worked on the Ross Revenge in '84 and '85. ...
…
continue reading
Billboard's Keith Caulfield (Managing Director, Charts and Data Operations) and Katie Atkinson (Executive Digital Director, West Coast) offer weekly Billboard chart breakdowns, discuss the hottest music news and cover the year’s biggest musical events. Casual pop fans, chart junkies and everyone in between are invited to this weekly half-hour discussion.
…
continue reading
The stories behind the world’s most iconic and fascinating sounds.
…
continue reading
In For Scores, host Jon Burlingame takes listeners on a magical journey into the world of film and television composers, revealing never-before-heard special moments behind many of today's most beloved scores. This season, you'll hear personal stories from the composers of Marvel Studios Avengers and Pixar's Toy Story films, Captain Marvel, Coco, Ralph Breaks the Internet, and so much more!
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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