EP 423 | The biggest lie about email marketing

6-Figure Secrets

“No one reads emails anymore.”
Sound familiar? It's the myth that just won’t die—and in this episode, we’re putting it to rest once and for all.
If email was really dead, then why are the biggest brands on the planet still chasing your email address like it’s gold? (Spoiler: because it is.)
In this solo episode, I’m diving into why this myth exists, what’s actually going wrong when no one opens or clicks your emails, and how to flip the script so your subscribers can’t wait to hear from you.
You’ll walk away with practical tips for making your emails stand out, spark clicks, and actually lead to sales—without sounding like a robot or writing essays every time.
Here’s what you’ll learn:

• The real reason people think email doesn’t work anymore
• How to stop writing emails that get ignored (and start writing ones people love)
• Why email beats social media every single time—even in 2025
• 3 simple tweaks to instantly increase your open and click rates

If you’ve been feeling discouraged about email marketing or wondering if it’s even worth the effort anymore, this is the pep talk and strategy combo you need.

RESOURCES:
Visit the blog post that goes along with this episode for more resources
Listen to episode 421 all about increasing email click rates
Learn more about Subject Line Magic
Want to use email marketing to sell your offer(s) on autopilot? Check out the Emails That Sell membership
Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
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Music courtesy of www.bensound.com