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Ghia Founder Melanie Masarin on Pitching the Risky Move

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Manage episode 482763649 series 2090100
Content provided by 9 to 5ish with theSkimm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 9 to 5ish with theSkimm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Melanie Masarin once pitched Glossier’s founder to do a pop-up at a former fried chicken shop. Her response? “I don’t get it, but I trust you.” It was a career-defining moment for her. Because getting approval from the founder meant she couldn’t afford to mess it up. Listen as Melanie shares why being given major responsibilities in her mid-twenties shaped her career. Plus, how it prepared her to start Ghia, the non-alcoholic apéritif that’s now a millennial bar-cart staple.

In this episode of 9 to 5ish, Melanie also shares:

  • Her food-centered core memories growing up in the French Riviera

  • The money-shock she experienced attending Brown University

  • The once-in-a-lifetime chance she had to design the Glossier flagship store

  • Her journey shifting from founder-to-CEO mode, and the difficulties that come with it

  • How pivoting Ghia’s launch strategy actually paid off

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

337 episodes

Artwork
iconShare
 
Manage episode 482763649 series 2090100
Content provided by 9 to 5ish with theSkimm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 9 to 5ish with theSkimm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Melanie Masarin once pitched Glossier’s founder to do a pop-up at a former fried chicken shop. Her response? “I don’t get it, but I trust you.” It was a career-defining moment for her. Because getting approval from the founder meant she couldn’t afford to mess it up. Listen as Melanie shares why being given major responsibilities in her mid-twenties shaped her career. Plus, how it prepared her to start Ghia, the non-alcoholic apéritif that’s now a millennial bar-cart staple.

In this episode of 9 to 5ish, Melanie also shares:

  • Her food-centered core memories growing up in the French Riviera

  • The money-shock she experienced attending Brown University

  • The once-in-a-lifetime chance she had to design the Glossier flagship store

  • Her journey shifting from founder-to-CEO mode, and the difficulties that come with it

  • How pivoting Ghia’s launch strategy actually paid off

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

337 episodes

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