The monday.com Content Strategy That Builds Trust With Future Buyers

95% Content

The Head Start: Embracing the Journey

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Sweat and Resilience: Balancing Chronic Migraine with Fitness Goals 35:00

11 days ago35:00

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The healing power of fitness goes far beyond physical benefits—for today’s guest, it’s a form of self-expression and a celebration of what the body can do. In this episode, host Nora McInerny sits down with fitness personality Ivylis Rivera, who shares her deeply personal journey of navigating life with Chronic Migraine while holding onto her passion for movement. Ivylis opens up about the struggle of staying active while facing the fear of triggering a headache or migraine attack and the resilience it takes to keep pushing forward—a resilience that carried her through the challenging journey of finding a Chronic Migraine treatment plan that worked for her. Join Nora and Ivylis as they explore the concept of “soft living,” a philosophy Ivylis embraces—staying active, listening to your body, and building trust in oneself. Click here for Product Information, including Boxed Warning and Medication Guide, or visit https://abbv.ie/prescribing_info See omnystudio.com/listener for privacy information.…

26 days ago 42:55

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In this episode of 95% Content, Erik Jacobson talks with Yael Miller (Director of Content Marketing at monday.com) about how they've built a content strategy designed to build trust with the 95% of potential buyers who aren't actively looking for a solution yet.

Yael joined monday.com when there was no content team and has since grown it to a team of 20 content marketers. She shares several successful content initiatives that have helped monday.com grow its brand awareness and maintain relationships with potential customers long before they're ready to buy.

Here’s what Erik and Yael discuss in this episode:

Yael's role and monday.com's content approach
The 50/50 split between "in-market" and "95%" content strategies
Monday Insights: A zero-click newsletter with 70%+ open rates
The editorial process and team structure for executing newsletters
Measuring success with content metrics
Executive ghostwriting program: Matching writers with executives
The Bottom Line: A video series for sales leaders that exceeded KPIs
Why developing a TV series format for B2B content works
Building trust with leadership before attempting "squishy" content
Future experiments: Print materials and analog experiences

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This episode is brought to you by Hatch.

Hatch is a video-first content agency that creates short-form video content, video podcasts, and YouTube videos for B2B companies who want to run an efficient content engine and be seen as the #1 choice to future buyers.

To learn more, go to hatch.fm

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#Business #Marketing #Erik Jacobson #Erik Jacobson from Hatch #Content Marketing #Brand Marketing #Dark Social