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Turning $12K into $12M with content (Kyle Coleman, Copy.ai CMO)
Manage episode 435863579 series 3579554
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Kyle Coleman is the CMO of Copy.ai, and has turned $12K into $12M of pipeline using a content-first approach.
In this episode of 95% Content hosted by Erik Jacobson (CEO of hatch.fm), Kyle shares his category creation, positioning, and organic content playbook that they’ve used to create those results and be seen as a 1-of-1 solution in their highly competitive market of AI.
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Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.
To learn more, go to hatch.fm.
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