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He raised $30M & failed. Then raised $0 & grew to $550M in revenue. Here's what he learned. | Mike Salguero, Founder of Butcherbox

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Manage episode 478201092 series 3298391
Content provided by Mistral.vc. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mistral.vc or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Mike first raised $30M for a marketplace that never truly had product-market fit. Then he bet only $10K on ButcherBox. A few years later, he's doing $550M in revenue and he's profitable.

The difference is in his first startup he was just catering to investors— in his second one only to customers. If you’re an early founder chasing growth, listen to how Mike ditched vanity metrics, found sustainable traction, and grew ButcherBox past $500M in revenue—with no outside funding.

____

Why You Should Listen

1. Why not raising can often be a powerful forcing function.

2. Why what VCs want is often not the same as what customers want.

3. How to differentiate in what seems like a commoditized market.

4. Why there is no stronger force in startups than true product-market fit.

______

Keywords

product market fit, bootstrapping, butcherbox, direct to consumer, CPG subscription, grass fed beef, founder lessons, Kickstarter, food startup, early stage founder

_____

(00:00:00) Mastering the VC Game

(00:01:45) How I Raised $30M Without Product Market Fit

(00:08:21) Why my VC-backed Startup Failed

(00:15:34) Growing Revenue but Losing Money

(00:28:07) Early Signals of Real Product Market Fit

(00:34:59) Solving Supply Chain to Scale ButcherBox

(00:39:43) Bootstrapping to $550M (The Power of Constraints)

(00:51:18) Product Market Fit from Day One

(00:52:42) Why Founders Need a Lifestyle Plan

Send me a message to let me know what you think!

  continue reading

Chapters

1. Mastering the VC Game (00:00:00)

2. How I Raised $30M Without Product Market Fit (00:01:45)

3. Why my VC-backed Startup Failed (00:08:21)

4. Growing Revenue but Losing Money (00:15:34)

5. Early Signals of Real Product Market Fit (00:28:07)

6. Solving Supply Chain to Scale ButcherBox (00:34:59)

7. Bootstrapping to $550M (The Power of Constraints) (00:39:43)

8. Product Market Fit from Day One (00:51:18)

9. Why Founders Need a Lifestyle Plan (00:52:42)

181 episodes

Artwork
iconShare
 
Manage episode 478201092 series 3298391
Content provided by Mistral.vc. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mistral.vc or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Mike first raised $30M for a marketplace that never truly had product-market fit. Then he bet only $10K on ButcherBox. A few years later, he's doing $550M in revenue and he's profitable.

The difference is in his first startup he was just catering to investors— in his second one only to customers. If you’re an early founder chasing growth, listen to how Mike ditched vanity metrics, found sustainable traction, and grew ButcherBox past $500M in revenue—with no outside funding.

____

Why You Should Listen

1. Why not raising can often be a powerful forcing function.

2. Why what VCs want is often not the same as what customers want.

3. How to differentiate in what seems like a commoditized market.

4. Why there is no stronger force in startups than true product-market fit.

______

Keywords

product market fit, bootstrapping, butcherbox, direct to consumer, CPG subscription, grass fed beef, founder lessons, Kickstarter, food startup, early stage founder

_____

(00:00:00) Mastering the VC Game

(00:01:45) How I Raised $30M Without Product Market Fit

(00:08:21) Why my VC-backed Startup Failed

(00:15:34) Growing Revenue but Losing Money

(00:28:07) Early Signals of Real Product Market Fit

(00:34:59) Solving Supply Chain to Scale ButcherBox

(00:39:43) Bootstrapping to $550M (The Power of Constraints)

(00:51:18) Product Market Fit from Day One

(00:52:42) Why Founders Need a Lifestyle Plan

Send me a message to let me know what you think!

  continue reading

Chapters

1. Mastering the VC Game (00:00:00)

2. How I Raised $30M Without Product Market Fit (00:01:45)

3. Why my VC-backed Startup Failed (00:08:21)

4. Growing Revenue but Losing Money (00:15:34)

5. Early Signals of Real Product Market Fit (00:28:07)

6. Solving Supply Chain to Scale ButcherBox (00:34:59)

7. Bootstrapping to $550M (The Power of Constraints) (00:39:43)

8. Product Market Fit from Day One (00:51:18)

9. Why Founders Need a Lifestyle Plan (00:52:42)

181 episodes

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