Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Content provided by LuAnn Nigara. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LuAnn Nigara or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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1086: Power Talk Friday: Pippa Biddle: Skip the Algorithm: The Unexpected ROI of Email Marketing
Manage episode 481616947 series 127356
Content provided by LuAnn Nigara. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LuAnn Nigara or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today With Pippa Biddle:
Today with Pippa Biddle, CEO and co-founder of Quittner, we explore why newsletters are becoming the most powerful marketing tool for designers - outperforming social media with 70-85% open rates. Pippa shares how she transformed her business communications from dry corporate speak to authentic storytelling, creating a newsletter that builds genuine community and drives sales. Learn why email marketing gives you ownership of your audience, how to find your authentic voice, and practical strategies for crafting newsletters that people actually want to read. Plus, discover the unexpected ROI of choosing email over chasing social media algorithms.
LuAnn Nigara and Pippa Biddle’s Ah-Ha Moments:
"I think for most people, social media is junk food, newsletters are protein. You do not want to turn your protein into junk food, then it's just junk food too." - Pippa
"You do not own your audience on social media platforms. You do not have their email addresses and only a tiny fraction of the people who follow you see what you put out into the world." - Pippa
“Luxury is built on relationships and trust... conveying yourself through words and video, if that's your way to do it, is extremely powerful and is a quick up the ladder to getting there than putting out, like you said, an image that doesn't say anything behind it." - LuAnn
“There are so many people who can make a room beautiful, but there's only one you. So how do you show up?" - Pippa
More About Pippa Biddle
Pippa Biddle is the co-founder with her husband, Benjamin Davidson, of Quittner, a lighting and homewares design practice in the Hudson Valley of New York. As CEO of Quittner, Pippa leads business strategy, growth, marketing, and communications. With a deep background in writing as a published author, essayist, and current writer for the Magazine Antiques, Pippa brings a story-forward approach to brand development. Pippa has a degree in creative writing from Columbia and has previously written for the Atlantic, Wired, BBC, Guernica, and more. She has spoken on the power of storytelling to catalyze action at conferences and gatherings from Los Angeles to Abu Dhabi.
Connect with Pippa Biddle
A Big THANK YOU to Today’s Podcast Sponsor:
What’s new with LuAnn Nigara
The Power Talk Friday Tour
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Corey Damen Jenkins - Instagram
Other Shows:
AWDB #274: Power Talk Friday: Kae Whitaker- Part 2 of Email Marketing for your Interior Design Firm
AWDB #987: Kate Wood: Discovering and Leaning into Your Niche
AWDB #1082: What Would Lu Do?: The Big Shift: What’s Changing on A Well-Designed Business and Why
1087 episodes
1086: Power Talk Friday: Pippa Biddle: Skip the Algorithm: The Unexpected ROI of Email Marketing
A Well-Designed Business® | Interior Design Business Podcast
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Manage episode 481616947 series 127356
Content provided by LuAnn Nigara. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LuAnn Nigara or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today With Pippa Biddle:
Today with Pippa Biddle, CEO and co-founder of Quittner, we explore why newsletters are becoming the most powerful marketing tool for designers - outperforming social media with 70-85% open rates. Pippa shares how she transformed her business communications from dry corporate speak to authentic storytelling, creating a newsletter that builds genuine community and drives sales. Learn why email marketing gives you ownership of your audience, how to find your authentic voice, and practical strategies for crafting newsletters that people actually want to read. Plus, discover the unexpected ROI of choosing email over chasing social media algorithms.
LuAnn Nigara and Pippa Biddle’s Ah-Ha Moments:
"I think for most people, social media is junk food, newsletters are protein. You do not want to turn your protein into junk food, then it's just junk food too." - Pippa
"You do not own your audience on social media platforms. You do not have their email addresses and only a tiny fraction of the people who follow you see what you put out into the world." - Pippa
“Luxury is built on relationships and trust... conveying yourself through words and video, if that's your way to do it, is extremely powerful and is a quick up the ladder to getting there than putting out, like you said, an image that doesn't say anything behind it." - LuAnn
“There are so many people who can make a room beautiful, but there's only one you. So how do you show up?" - Pippa
More About Pippa Biddle
Pippa Biddle is the co-founder with her husband, Benjamin Davidson, of Quittner, a lighting and homewares design practice in the Hudson Valley of New York. As CEO of Quittner, Pippa leads business strategy, growth, marketing, and communications. With a deep background in writing as a published author, essayist, and current writer for the Magazine Antiques, Pippa brings a story-forward approach to brand development. Pippa has a degree in creative writing from Columbia and has previously written for the Atlantic, Wired, BBC, Guernica, and more. She has spoken on the power of storytelling to catalyze action at conferences and gatherings from Los Angeles to Abu Dhabi.
Connect with Pippa Biddle
A Big THANK YOU to Today’s Podcast Sponsor:
What’s new with LuAnn Nigara
The Power Talk Friday Tour
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Corey Damen Jenkins - Instagram
Other Shows:
AWDB #274: Power Talk Friday: Kae Whitaker- Part 2 of Email Marketing for your Interior Design Firm
AWDB #987: Kate Wood: Discovering and Leaning into Your Niche
AWDB #1082: What Would Lu Do?: The Big Shift: What’s Changing on A Well-Designed Business and Why
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Similar to A Well-Designed Business® | Interior Design Business Podcast
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Each week Doug Hoyes talks to industry experts about debt, money, and personal finance. Don't be confused; listen as the guest experts cut through the jargon and share practical advice.
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The latest news from the world of personal finance plus advice for those trying to make the most of their money.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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