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03 Where the bloody hell were you! When TV marketing went mad

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Manage episode 479098986 series 2462268
Content provided by Australian Broadcasting Corporation and ABC listen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Australian Broadcasting Corporation and ABC listen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The hunt is on for the winning TV ad — the one that keeps the client happy and the consumers consuming. What's the right method for making the perfect advertisement?

In 1970 a young bloke called John Singleton thought he had the answer.

Host Dee Madigan continues her adventures through the vaults of Australian advertising.

  continue reading

556 episodes

Artwork
iconShare
 
Manage episode 479098986 series 2462268
Content provided by Australian Broadcasting Corporation and ABC listen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Australian Broadcasting Corporation and ABC listen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The hunt is on for the winning TV ad — the one that keeps the client happy and the consumers consuming. What's the right method for making the perfect advertisement?

In 1970 a young bloke called John Singleton thought he had the answer.

Host Dee Madigan continues her adventures through the vaults of Australian advertising.

  continue reading

556 episodes

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