Episode 462: S. - Sustainable Revenue

Above The Business

In this episode, Bradley kicks off a new five-part series on the milestones that mark the journey from Rainmaker to Architect of your business.

The SCALE Milestones

Bradley introduces the five key milestones you can check off along your journey - what he calls the SCALE milestones. Today's focus is on the first letter: S for Sustainable Revenue.

Bradley shares how this framework came about when a podcast host asked him how someone knows they've become the architect of their business. That question led him to develop these tangible checkpoints.

Milestone #1: Sustainable Revenue

The hard facts Bradley shares:

• 96% of small businesses don't reach their 10th birthday.
• 91-96% never cross $1M in annual revenue.

Bradley explains that reaching $1M is more than just bragging rights - it's a crucial threshold where the game changes. He's observed businesses that took 15 years to reach their first million, then just 4 years to add their second million. According to data from Club Capital, real economies of scale kick in at this point.

Coming Next

Next week, Bradley will dive into the "C" in the SCALE milestones, continuing to build a roadmap for the Rainmaker to Architect journey.

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