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Rebuilding from 80% Collapse to Mid-7 Figures Revenue

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Manage episode 484138781 series 2931927
Content provided by Will Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Will Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Register for the webinar:

Covid forced Scott Alexander to pivot & rebuild the marketing agency he'd acquired just one year earlier. It worked.

Topics in Scott’s interview:

  • Buying a digital marketing agency
  • Disappointment with the seller
  • Understanding customer churn
  • Post-transition surprises with bookkeeping
  • Turning around a bad company culture
  • Wartime CEO vs Peacetime CEO
  • Revenue devastated during Covid
  • Rebranding and redirecting the company
  • Using Facebook for medical sales
  • Marketing Agency 101

References and how to contact Scott:

Get a complimentary IT audit of your target business:

Learn more about Walker Deibel's done-with-you buy-side advisory:

Get complimentary due diligence on your acquisition's insurance & benefits program:

Connect with Acquiring Minds:

Edited by Anton Rohozov
Produced by Pam Cameron

  continue reading

361 episodes

Artwork
iconShare
 
Manage episode 484138781 series 2931927
Content provided by Will Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Will Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Register for the webinar:

Covid forced Scott Alexander to pivot & rebuild the marketing agency he'd acquired just one year earlier. It worked.

Topics in Scott’s interview:

  • Buying a digital marketing agency
  • Disappointment with the seller
  • Understanding customer churn
  • Post-transition surprises with bookkeeping
  • Turning around a bad company culture
  • Wartime CEO vs Peacetime CEO
  • Revenue devastated during Covid
  • Rebranding and redirecting the company
  • Using Facebook for medical sales
  • Marketing Agency 101

References and how to contact Scott:

Get a complimentary IT audit of your target business:

Learn more about Walker Deibel's done-with-you buy-side advisory:

Get complimentary due diligence on your acquisition's insurance & benefits program:

Connect with Acquiring Minds:

Edited by Anton Rohozov
Produced by Pam Cameron

  continue reading

361 episodes

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