Building a $100M Real Estate Fund with Flooring and Foam

Acquisition Collective

Discover how Vince Gethings is building a $100M real estate fund with flooring and foam and why boring businesses might be your fastest path to financial freedom. From buying a floor company for $1 to scaling a franchise that sparked a major lawsuit, Vince shares how he used small business acquisitions, home service businesses, and franchise systems to fund his real estate empire.
Learn how real estate investors are using flooring and foam companies as horizontal income to scale faster, reduce taxes, and build durable cash flow. Whether you're in private equity, M&A, or just looking to buy your first business, this video gives real-world insights into operational excellence, lean teams, and smart growth.
In this episode, Vince shares the full playbook on leveraging small business acquisitions to fund real estate growth, create horizontal income, and escape the W-2 trap. From buying a flooring company for $1 to scaling a franchise that nearly broke him, to acquiring a 1,400-member coaching community—this conversation is a masterclass in focus, leverage, and operational excellence.
We talk about how to:
✅ Use home service businesses to fund long-term real estate plays
✅ Scale lean, low-overhead teams to $2–3M+
✅ Avoid the franchise trap and learn from his legal battle
✅ Build sellable, debt-free assets with predictable cash flow
✅ Optimize local SEO, reviews & automation to crush competitors
✅ Reinvest operating income into high-upside real estate holdings
00:00 Intro – Who is Vince Gethings?
02:10 Why Real Estate Lenders Discount Passive Income
04:45 Buying a Franchise to Qualify for a Home Loan
08:50 Scaling to 12 Territories—and the Mistake That Cost Him
13:00 Inside the Franchise Lawsuit That Cut His Royalties in Half
16:20 Would He Buy a Franchise Again? (Honest Take)
18:30 The $1 Flooring Company Acquisition Story
23:15 Scaling from $700K to $2M in 8 Months
27:00 Using SEO, Google Ads & Branding to Reboot the Biz
32:10 Why He Likes 2–3M Revenue Businesses (Not 10M+)
36:00 Starting a Texas Branch from Michigan HQ
39:40 Expansion Plans: Restoration, Wholesale, and Lean Teams
44:00 Buying the Wheelbarrow Profits Coaching Community
47:00 Funnel Transfers, Margins & Marketing Strategy
51:00 Splitting Time Across Real Estate + Biz Ops
55:00 Long-Term Vision: No Debt, High Margin, Repeatable Growth
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