Unbreakable Glasses, Unbreakable Profits - Is It a Good Buy?

Acquisitions Anonymous - #1 for business buying, selling and operating

This Kid’s Eyewear Brand Is Making Waves – Is It a Good Buy?
Business Listing - https://www.bizbuysell.com/Business-Opportunity/kids-ecommerce-brand-unbreakable-glasses-and-prescription-eyewear/2284928/
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In this episode, the hosts dive into a 12-year-old, e-commerce eyewear brand specializing in unbreakable glasses for kids. With $3M in asking price, $770K in cash flow, and a 40% repeat customer rate, this business has solid financials. But is its dependency on a Blippi licensing deal a risk or an opportunity? The team debates supplier concentration, advertising reliance, and the true scalability of this business. Could this be an SBA-loan-friendly buy, or is there a hidden catch?
Key Highlights:
📍 12-year-old eyewear brand with a strong reputation and over 10,000 five-star reviews.
💰 $3M asking price, 3.5x cash flow multiple – is it priced right?
🔁 40% repeat customer rate – strong retention or just high breakage?
🏭 Manufactured in Italy, assembled in the USA – is supplier concentration a concern?
📈 62K website visitors/month driven by Google & Meta ads – is the business too ad-dependent?
👓 Exclusive Blippi eyewear licensing deal – an asset or a looming expiration risk?
📦 In-house optical lab and fulfillment – a moat or an unnecessary burden?
🏦 SBA loan potential and the possibility of seller rollover equity.

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