Getting Started With Automation in Business - with Cody Howell | Epi.11

Active Action Podcast

In this episode, I talked to Cody Hallow, founder of Phantom Marketing, to discuss the ins and outs of getting started with automation in business. We discussed about how to pick the right tools, set up clean data, and still keep a personal touch in your customer interactions. Cody also shares a story of how a few automated messages turned into a six-figure project, and offers practical tips for saving time, improving customer relationships, and growing your business quickly.

What You’ll Learn:

• How to decide on your business objectives before you automate
• Why automation can actually create growth and efficiency—rather than replace jobs
• Why well-organized data is key to making automation work
• How to avoid sounding robotic while automating repetitive tasks
• Beginner-friendly options like MailChimp and Active Campaign
• Ways to use AI for idea generation and personalized messages
• How to start small and then build up your automation once you see results

Be sure to check the webpage of Cody at the Active Action Podcast Website to learn more about Clifton’s work, his foundation, and ways to connect with him.

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