Navigating HMDA: A Strategic Tool Beyond Compliance

ACUMA ONpoint

What if the annual HMDA filing you've treated as a compliance burden is your most powerful strategic tool? In this eye-opening conversation with Laird Nossuli, CEO of iEmergent, we explore how credit unions can transform their relationship with mortgage data from reluctant obligation to competitive advantage.
Laird shares her passionate perspective on how HMDA data provides a comprehensive blueprint of lending patterns that can inform decision-making across your organization. From identifying gaps in your geographic coverage to spotting opportunities for product innovation, this consistently collected data offers insights beyond regulatory compliance.
The conversation is particularly compelling when we discuss how HMDA analysis can help credit unions build trust in historically underserved communities. By understanding the patterns of loan denials and addressing specific barriers to homeownership, credit unions can establish themselves as trusted partners in communities where banks have fallen short. As Laird explains, this trust extends beyond individual borrowers to entire families and neighborhoods, creating networks of loyalty that drive sustainable growth.
Perhaps most importantly, we challenge the conventional wisdom about mortgage lending being primarily driven by interest rates. "Interest rates don't buy mortgages. People buy mortgages," Laird notes, emphasizing that life events will always create demand regardless of rate environments. Credit unions can develop mortgage programs that thrive in any market by focusing on relationship-building rather than rate-chasing.

Sponsored by Consolidated Analytics.

Chapters

1. Introduction and Sponsor Message (00:00:00)

2. Meet Laird Nossuli, CEO of iEmergent (00:06:30)

3. Understanding HMDA: More Than Compliance (00:11:40)

4. Leveraging Mortgage Data for Strategic Growth (00:19:15)

5. Building Trust in Underserved Communities (00:27:45)

6. Final Thoughts and Dad Jokes Segment (00:35:25)