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Content provided by Stew Redwine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stew Redwine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Bonus Episode: What Makes Audio Ads Work | Volume 3 (Live at Podcast Movement 2025)
Manage episode 503273986 series 3521459
Content provided by Stew Redwine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stew Redwine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this special live edition of Ad Infinitum, Executive Creative Director Stew Redwine takes the stage at Podcast Movement 2025 to deliver the third installment of his talk: What Makes Audio Ads Work.
This time, Stew makes it practical. With stories, data, and a few unexpected metaphors (including his dog, Maverick), he breaks down six essential lessons every marketer, podcaster, and advertiser can put into practice immediately:
- Host’s Voice – Keep the ad in the authentic sound of the person listeners trust.
- Host’s Words – Let them say it in their own language, not yours.
- Early & Often – Mention the brand within the first six seconds, then keep it present throughout.
- Sonic Branding – Build sound cues that make your brand recognizable with eyes closed.
- Distinct & Consistent – Repetition creates memory. Resist the urge to constantly refresh.
- Care – Tools can scale, but only human care makes the work matter.
From the history of radio to the warp-speed evolution of podcasting, Stew shows where audio is headed and why keeping host authenticity at the center is the industry’s best chance to “keep podcasting, if we can.”
It’s equal parts rallying cry and practical handbook for anyone who wants their audio ads to actually work.
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
36 episodes
Share
Manage episode 503273986 series 3521459
Content provided by Stew Redwine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stew Redwine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this special live edition of Ad Infinitum, Executive Creative Director Stew Redwine takes the stage at Podcast Movement 2025 to deliver the third installment of his talk: What Makes Audio Ads Work.
This time, Stew makes it practical. With stories, data, and a few unexpected metaphors (including his dog, Maverick), he breaks down six essential lessons every marketer, podcaster, and advertiser can put into practice immediately:
- Host’s Voice – Keep the ad in the authentic sound of the person listeners trust.
- Host’s Words – Let them say it in their own language, not yours.
- Early & Often – Mention the brand within the first six seconds, then keep it present throughout.
- Sonic Branding – Build sound cues that make your brand recognizable with eyes closed.
- Distinct & Consistent – Repetition creates memory. Resist the urge to constantly refresh.
- Care – Tools can scale, but only human care makes the work matter.
From the history of radio to the warp-speed evolution of podcasting, Stew shows where audio is headed and why keeping host authenticity at the center is the industry’s best chance to “keep podcasting, if we can.”
It’s equal parts rallying cry and practical handbook for anyone who wants their audio ads to actually work.
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
36 episodes
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Similar to Ad Infinitum
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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