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Alex Kuhn & Born to Lead: Coaching Giants, Burning the Playbook, and Leaving by 5PM

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Manage episode 493361516 series 3667289
Content provided by Andreas Pettersson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andreas Pettersson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

On this episode of ADAPT or Die: Transformative Leadership Conversations, former tech-CEO-turned-executive-coach Andreas Pettersson sits down with Alex Kuhn, founder of Born to Lead®—one of the fastest-growing coaching companies in the world. From NCAA swim coach to serial entrepreneur, Alex shares why most business models crush true leaders—and how ditching $200K worth of “expert advice” helped him scale purpose-driven brands and a portfolio of impact, all while prioritizing dinner with his family.

Challenge → Leaving a successful coaching career to launch a business that earned just $4,225 in its first year, despite sinking $200,000+ into programs, masterminds, and systems that didn’t fit his leadership DNA.

Adaptation → Alex ditched the cookie-cutter formulas, trusted his instincts, and built Born to Lead® by aligning business models around the individual—not the other way around. He walked away from a booming agency when misaligned values poisoned his leadership and re-centered on people-first transformation.

Success → Global impact, thousands of leaders coached, features in Forbes and Entrepreneur, and a thriving coaching company that ends by 5 PM. Today, Alex helps leaders grow by knowing themselves—then building businesses that fit them.

🔥 60-Second Hot Seat: Why conversations matter more than spreadsheets, the "personal record" metric, and how every great day starts with asking: How am I really doing?

If you're tired of selling out for growth, Alex’s story proves that doing business your way isn’t just possible—it’s powerful.

Visit www.leadersadapt.com/adaptordie for show notes, free resources, and coaching programs.

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/andreas-pettersson

  continue reading

22 episodes

Artwork
iconShare
 
Manage episode 493361516 series 3667289
Content provided by Andreas Pettersson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andreas Pettersson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

On this episode of ADAPT or Die: Transformative Leadership Conversations, former tech-CEO-turned-executive-coach Andreas Pettersson sits down with Alex Kuhn, founder of Born to Lead®—one of the fastest-growing coaching companies in the world. From NCAA swim coach to serial entrepreneur, Alex shares why most business models crush true leaders—and how ditching $200K worth of “expert advice” helped him scale purpose-driven brands and a portfolio of impact, all while prioritizing dinner with his family.

Challenge → Leaving a successful coaching career to launch a business that earned just $4,225 in its first year, despite sinking $200,000+ into programs, masterminds, and systems that didn’t fit his leadership DNA.

Adaptation → Alex ditched the cookie-cutter formulas, trusted his instincts, and built Born to Lead® by aligning business models around the individual—not the other way around. He walked away from a booming agency when misaligned values poisoned his leadership and re-centered on people-first transformation.

Success → Global impact, thousands of leaders coached, features in Forbes and Entrepreneur, and a thriving coaching company that ends by 5 PM. Today, Alex helps leaders grow by knowing themselves—then building businesses that fit them.

🔥 60-Second Hot Seat: Why conversations matter more than spreadsheets, the "personal record" metric, and how every great day starts with asking: How am I really doing?

If you're tired of selling out for growth, Alex’s story proves that doing business your way isn’t just possible—it’s powerful.

Visit www.leadersadapt.com/adaptordie for show notes, free resources, and coaching programs.

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/andreas-pettersson

  continue reading

22 episodes

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