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Flat Bottles, Big Business: How memobottle Disrupted Hydration Design | #545
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In this episode of Add To Cart, we’re joined by Jonathan Byrt and Jesse Leeworthy, co-founders of memobottle, the flat, design-led water bottle that’s made its way from Kickstarter to MoMA, from Australian Open retail spaces to co-branding with Spotify and Meta.
Jonno and Jesse share how they scaled a low-repeat product into a global lifestyle brand, the moment they almost lost it all (twice), and why they now run marketing like an internal agency.
Today, we’re discussing:
- How they went from Kickstarter to Urban Outfitters before even shipping
- Why B2B became 80% of their business (and how that nearly broke them)
- How they used a stainless steel pre-order campaign to save the company
- What it really takes to build a low-repeat product brand
- The power of “halo” placements in art galleries, MoMA, and global activations
- How they built their marketing team like an internal agency
- Why their smallest bottle outsells all others during festival season
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Connect with Jesse
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Chapters
1. Introducing MemoBottle's Unique Design (00:00:00)
2. From Personal Frustration to Kickstarter Success (00:02:43)
3. Building a Brand Through Premium Retailers (00:06:40)
4. COVID Crisis and Business Near-Collapse (00:12:18)
5. Re-designing and Saving The Company (00:21:50)
6. Creating an Omni-Channel Business Model (00:22:14)
7. Marketing as an Internal Agency (00:33:55)
8. Protecting Design and Building for Future (00:45:34)
9. Key Lessons and Future Brand Expansion (00:50:30)
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