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How to Legally Bulletproof Your Ecommerce Brand in 2025 | #547
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In today’s episode, we’re sitting with Marianne Marchesi, the Founder and Managing Principal of Legalite, an award-winning law firm that’s been shaking up one of the oldest, most rigid industries in Australia. Her clients include some of the country’s most loved retail brands, and she’s built a reputation for making legal advice practical, human, and surprisingly jargon-free.
Today we’re discussing:
- The fast way to build legal agility into your business model from day one
- Structuring for growth and asset protection (company, trust, unit trust)
- IP basics retailers actually need: trademarks, copyright, designs
- AI in content and images: what you do and don’t own, and how app T&Cs can bite
- Privacy and Spam Act essentials for email and SMS lists
- Writing T&Cs and privacy policies that match what you actually do
- Returns done right: change‑of‑mind vs faulty goods obligations
- Influencer campaigns: disclosure, guidelines and who’s liable if they over‑promise
- Promotions and pricing: genuine discounts, time limits and “while stocks last”
- Working with overseas suppliers and dropship partners: protections to bake in
Connect with Marianne
Explore Legalite
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
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Chapters
1. Legal Foundations for E-commerce Success (00:00:00)
2. Rethinking Traditional Law Practice (00:08:09)
3. AI Usage and Legal Implications (00:15:30)
4. Website Terms and Privacy Policies (00:24:20)
5. Returns Policies and Consumer Rights (00:27:29)
6. Influencer Marketing Legal Risks (00:31:05)
7. Creating Clear, Accessible Legal Agreements (00:36:05)
8. Black Friday Promotions and Discounting (00:42:29)
9. Gender-Neutral Parental Leave Policy (00:46:50)
10. Key Takeaways and Closing Advice (00:55:25)
547 episodes
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