Video Game Advertising and Marketing with Sean Burke

Additional Pylons

This week: Marketing! Assassin's Creed! More marketing! But first, Cody and Steve cover some other things...

LIKE ASSASSIN'S CREED!

This week saw the release of Assassin's Creed Syndicate and it (much to our surprise) received pretty stellar reviews. Reviews good enough to warrant Cody deciding to go out and pick it up. And he was not disappointed. The change of setting and the much appreciated re-focus on the single player portion of the game (they completely removed the multiplayer aspect) makes this one fantastic. Keep an eye out for a Let's Play or streaming or a review in the near future.

Then we're joined by Sean Burke to discuss video game marketing. Video game marketing is in a bit of a discovery phase, where some companies are spending too much and overloading consumers with footage, both real and rendered, of games that they they so desperately need you to buy. And then there are other companies, ones that don't spend nearly enough on a marketing budget, mostly because they are smaller studios with smaller budgets.

But that really brings up more questions, which we discuss in the episode, like if there is really a need for this much marketing when it comes to entertainment. Our weirdest finding, however, is that Assassin's Creed Syndicate got, what seems to be, the least amount of marketing of any other Assassin's Creed game and it ended up being one of the best games in the series in years.

Then we finish off the episode by talking to Sean about the games he is most excited about. The obvious answer is Fallout 4...but we think Sean's was something else.

What are your thoughts on video game marketing?

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(Music: Halloween Panic by Barzoom , Flames Inside by Lethalix , Dancing Naked by TheFatRat / Intro: Blackout City by Anamanaguchi. Image: GameSpot )