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Episode 9. The Cold War adds to Advertising's delay. And yet, here comes The Madmen!
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Huge GDP growth across the world, Japan notably, coupled with low interest rates and that new massive military spending in the face of a Cold War, all fuelled a boom. The emerging ‘hippy’ generation through the 1960’s.
The swinging sixties, Mary Quant, Carnaby Street, Acid and the Mamas and Papas. Peace. Make love not war.
A raft of new housing (some newly ‘prefabricated’ as a concept) in new ‘suburbs’ brought conspicuous consumption on housing, clothing, furniture, automobiles and cosmetics.
The new ‘white picket fenced’ houses, complete with Bendix automatic washing machines first seen in 1937, and fitted kitchens, became symbols of the time. Conspicuous consumption, keep up with the Jones’s.
The 1948 ship which first brought people from the West Indies was called ‘Empire Windrush’. Hence, The ‘Windrush’ generation.
Once the Second World War had ended, brands that had been ready and in place, so the more sophisticated Advertising Agencies, were re-awoken.
Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and once Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).
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