What the Heck is Going On at Twitter?!

AdTalk by AdClass

#Business #Marketing #AdClass #Advertising #Media Buying #Paid Ads #Advertising Education #Marketing Strategies #Business News #Careers #Entrepreneur #Technology #Advertising News #Direct Response Marketing

30:23

Tiffany Yu is the CEO & Founder of Diversability, an award-winning social enterprise to elevate disability pride; the Founder of the Awesome Foundation Disability Chapter, a monthly micro-grant that has awarded $92.5k to 93 disability projects in 11 countries; and the author of The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World. As a person with visible and invisible disabilities stemming from a car crash, Tiffany has built a career on disability solidarity. Now that she has found success, she works to expand a network of people with disabilities and their allies to decrease stigmas around disability and create opportunities for disabled people in America. Episode Chapters 0:00 Intro 1:26 When do we choose to share our disability stories? 4:12 Jay’s disability story 8:35 Visible and invisible disabilities 13:10 What does an ally to the disability community look like? 16:34 NoBodyIsDisposable and 14(c) 21:26 How does Tiffany’s investment banking background shape her advocacy? 27:47 Goodbye and outro For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

2 years ago 41:56

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27 episodes

What the Heck is Going On at Twitter?!

AdTalk by AdClass

published 2 years ago

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27 episodes

All episodes

AdTalk by AdClass

1
How We Took a Client from Zero Paid Closes to 28X Return in 2025 27:51

5 weeks ago27:51

27:51

When a client comes to you after spending $340K on ads with zero sales attributed, where do you even start? In this episode, Caleb and Matthew break down the exact steps they took to turn a restaurant POS account with plenty of spend but no results into a funnel that’s now producing a 28X LTV return. From fixing funnel gaps to improving lead quality and dialing in creative, this is a real-world case study of what’s working right now. Caleb and Matthew walk through key lessons from this turnaround, such as why intent-driven funnels matter, how to structure testing for real insights, and why messaging needs to hit true pain points. They also share tips on creative strategy, LTV-first thinking, and why great marketing always starts with understanding human behavior. If you’re looking for practical ways to improve your paid funnel in 2025, this one’s packed with actionable takeaways. If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! And if you have a moment, please rate and share!…

AdTalk by AdClass

1
Pattern Interrupts, AI Slop, and the Return of Realness in Ads 33:47

6 weeks ago33:47

33:47

Is the era of overly polished, AI-generated ads finally dying? In this episode, Caleb and Matthew sit down with performance strategist Elly Charland to break down what’s actually working in ad creative right now, from viral hooks and pattern interrupts to low-budget videos that outperform studio shoots. It’s a deep dive into why “realness” is winning and how even a phone-filmed ad can dominate in 2025. The gang unpack everything from rage-baiting and Thanos memes to the creative gold found in simple Instagram stories. You’ll hear why organic and paid content need to work together, how to avoid falling into AI slop territory, and how sincere, scrappy content can build trust fast. If you want your ads to connect, convert, and stop the scroll, this is the playbook. If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! And if you have a moment, please rate and share!…

AdTalk by AdClass

1
How To Turn Remote Work Culture Into Results 36:18

16 weeks ago36:18

36:18

Building a strong company culture without a physical office might sound challenging historically speaking, but it’s been one of the most central reasons for growing our fully remote team to a point of amazing success. With insights on everything workplace culture including the importance of daily team syncs and celebrating wins to hiring with intentionality and leading with trust, we’re sharing what’s working for us with our 30-person success formula (plus a few hilarious stories along the way). In this episode, Caleb and Matthew dive into the real rhythms behind remote work culture, including how to keep your team connected, avoid Zoom fatigue, build camaraderie, and create a workplace people genuinely enjoy. With everything from topical teamwide power hours, fish trophies, and breakroom banter, this is a behind-the-scenes look at how AdClass keeps culture thriving even when separated by thousands of miles. If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! And if you have a moment, please rate and share!…

AdTalk by AdClass

1
Is 2025 the Year of the Low-Ticket Offer? 14:21

18 weeks ago14:21

14:21

In 2025, high-ticket sales aren’t as simple as they used to be. With rising ad costs and a growing trust recession, buyers are more skeptical than ever. So how do you keep high-ticket conversions strong? One solution is low-ticket offers. A well-placed low-ticket product can serve as a bridge, building trust and qualifying serious buyers before they ever reach your high-ticket offer. But if you’re running only low-ticket, you might be stuck in a volume game with shrinking margins. In this episode, Caleb and Matthew explore the relationship between high and low ticket offers, how to integrate low-ticket into a high-ticket business without diluting its value, and how to design a hybrid funnel to balance volume, profitability, and long-term sustainability. If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! And if you have a moment, please rate and share!…

AdTalk by AdClass

1
AI-Proof Your Job (By Using AI) 1:01:44

20 weeks ago1:01:44

1:01:44

Don't call it a comeback! Caleb, Dakota, and Matthew return to catch up on how the marketing landscape looks in the wake of the continued rise of AI. AI has been a hot topic globally in almost every industry for the last few years, but it is undeniably reaching new heights in recent months. With new ChatGPT models released more and more frequently, companies developing new AI-centric tools inhouse, and competitors such as DeepSeak driving innovation, 2025 will be the year that marketing is changed forever. Are you ready? The lads get together to discuss the changes in the marketing space, how AdClass is embracing AI in daily work-life, and why you need to get ahead of the curve and adopt AI solutions to save your job. If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! And if you have a moment, please rate and share!…

AdTalk by AdClass

1
Unlock Data Accuracy - How Conversions API is Changing Meta Ads 33:41

38 weeks ago33:41

33:41

Wondering how to optimize your Meta ads in today’s privacy-first world? Dakota and Matthew break down the Conversions API (CAPI) and explain how it can drastically improve your ad performance by solving the issues caused by browser-based tracking limitations. Learn what CAPI is, how it works, and why it plays a pivotal role in better targeting and more accurate data. From real-world examples to best practices, we'll get you caught up with everything you need to know to stay ahead of the competition. If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! If you have a moment, please rate and share!…

AdTalk by AdClass

1
An AdClass Success Story (with Jon Chintanaroad) 16:17

52 weeks ago16:17

16:17

Call cost cut in half WHILE call quality increased? In the high-ticket world, having a marketing team behind your back that works hard to deliver strong results means everything. But that's not all that Jon Chintanaroad found when he signed AdClass to handle marketing for his business Recruiting Accelerator. Caleb recently sat down with Jon (at Jon's request) to talk about his experience working with AdClass so far, the results that have allowed his team to grow in a short span of time, and how AdClass has gone above and beyond any other marketing agency he's ever worked with. Click here to learn more about Jon and Recruiting Accelerator! If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! If you have a moment, please rate and share!…

AdTalk by AdClass

1
How Election Years Impact Digital Marketing 32:18

1 year ago32:18

32:18

Remember the 2016 and 2020 elections? Other than the political ramifications, there were huge shifts in the online marketing world too. As a result, election years have become minefields to navigate ever since. Caleb and Dakota talk about what those shifts could look like in 2024 as we enter the new election cycle, what they're already seeing in ad accounts, and best practices to make sure you don't get penalized. If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! If you have a moment, please rate and share!…

AdTalk by AdClass

1
The PERFECT Ad Funnel for High Ticket Offers in 2024 is… 45:30

1 year ago45:30

45:30

We know high-ticket sales and paid media inside out, so if you're in this area of digital marketing and struggling to get highly qualified leads, this is for you! Dakota and Matthew discuss the best ad funnel that is running game in the high-ticket marketing world and one that will change how you run your ads in 2024 (and beyond)... If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! If you have a moment, please rate and share!…

AdTalk by AdClass

1
Maximizing Sales in 2024 (with Austin Medlin) 30:54

2 years ago30:54

30:54

What would a huge boost in sales output look like for you this year? Today's guest, CloseSales.com founder Austin Medlin, explores the factors that are constantly in play when working out how to turn a lead into a sale. Spoiler alert: if you're not converting leads, you might be the problem... Caleb sits down with Austin to discuss his background in sales, what key lessons he has learned about understanding the lead conversion process, and the critical advice you can take into 2024 to ensure your closing rate (and your revenue) is as high as possible. If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! If you have a moment, please rate and share! Interested in finding out more about elite sales methods? Contact Austin here!…

AdTalk by AdClass

1
Taylor Swift & Travis Kelce: Marketing Campaign of the Year 42:07

2 years ago42:07

42:07

Before you swipe away, no this isn't TMZ. However, the culture-dominating relationship between Taylor Swift and Travis Kelce is having a widespread impact on the marketing world. Call it what you want but after a cruel summer for the economy, it feels like everything has changed. So is this a love story, or just a sweet nothing designed to rake in revenue? Caleb and Dakota talk it out to get some closure... Ready for it? In other news, TikTok roll out a brand new feature making auto-captions default across the platform, and X/Twitter continues to wrestle with monetization woes. If you enjoyed this episode and want to keep up with all things advertising, subscribe so you don't miss another episode! Check out our free Facebook group and learn more about how to turn ads into profit. If you have a moment, please rate and share!…

AdTalk by AdClass

1
Attitude Is Everything (with Weston Hudspeth) 39:17

2 years ago39:17

39:17

What does success look like to you? And what would it take to achieve it? Today's guest knows a lot about what it means to work hard for what he wants, but also what it takes to succeed not only in business but also personally in a healthy, balanced lifestyle. Attitude is everything. Get ready to be inspired! Caleb and Dakota sit down with Weston Hudspeth to discuss the current state of the high-ticket offer market, what it takes to be a top 1% sales closer, and the valuable life lessons that can be learned along the way to ensure that success lasts long after the 5pm power-down. If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! Check out our free Facebook group and learn more about how to turn ads into profit. If you have a moment, please rate and share! Interested in what Weston does or want to connect with him about closing, business, or just to chat (because he's the best)? Hit him up here!…

AdTalk by AdClass

1
Snapchat - The Defining App of 2023? 47:26

2 years ago47:26

47:26

Out of nowhere, Snapchat announced itself as the fastest-growing social media platform of 2023 so far, outperforming the likes of TikTok, Instagram and, yes, Threads. Did we secretly time-travel back to 2013? And what does it mean for advertising? In other news, Elon Musk keeps stepping on rakes he places in front of himself by announcing the end of the block feature on X/Twitter, Meta weighs up a subscription system for ad-free experiences on their apps, Peacock embraces the power of email to increase subscriber engagement, the NFL returns to Amazon Prime on Thursday nights, and La-Z Boy dip there seated and reclined toes into the AI pool. If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! Check out our free Facebook group and learn more about how to turn ads into profit. If you have a moment, please rate and share!…

AdTalk by AdClass

1
90K Monthly Revenue in Under a Year (with Dr. Matt Shiver) 46:14

2 years ago46:14

46:14

What would you do if your monthly revenue grew from $6k to over $90k in less than a year? That's exactly what happened to AdClass student Dr. Matt Shiver, who launched his coaching offer into the stratosphere through paid advertising! To find out how it all went down, Dakota and Caleb discuss with Matt the critical changes he made to both his organic and paid strategy to generate a perfect lead flow system, how Matt is using his passion and personality to drive the business forward, and where he hopes to be a year from now in an ever-changing industry. If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! Check out our free Facebook group and learn more about how to turn ads into profit. If you have a moment, please rate and share!…

AdTalk by AdClass

1
Five Ads That Changed The World 53:25

2 years ago53:25

53:25

Sometimes in life, you just have to tip your hat to the greats... Dakota and Caleb consider what is at the core of some of the greatest and most expensive ad campaigns of all time, the legacy they left, and whether they really were worth the billions of dollars worth of cash needed to create them in the first place. If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! Check out our free Facebook group and learn more about how to turn ads into profit. If you have a moment, please rate and share!…

AdTalk by AdClass

1
Twitter Rebrands to X, Threads Decline, and the Rise of Girl Dinner 51:10

2 years ago51:10

51:10

One normal day of marketing. All we ask. Will never happen. The human riddle-wrapped-in-a-mystery-inside-an-enigma that is Elon Musk decided to let the bluebird fly the cage by rebranding Twitter to X (1:55). All the while, Threads (Meta's competitor to X (ugh seriously)) struggled to maintain it's record-breaking pace as post-launch engagement fell by 70% (13:30)! The battle between Elon and Zuckerberg rolls on... In other news, a potentially industry-changing meeting went down at the White House to put safeguards around AI development (21:59), Popeyes jumped on the "girl dinner" trend on TikTok with some genius viral marketing (29:50), and Barbenheimer showed there's plenty of life left in the movie industry (39:38) while Netflix showed there's plenty of life left in streaming too (47:27). If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! Check out our free Facebook group and learn more about how to turn ads into profit. If you have a moment, please rate and share!…

AdTalk by AdClass

1
Threads: The Meta Record-Breaker Taking on Twitter 49:49

2 years ago49:49

49:49

Out of left field on July 3rd, Threads appeared on the Apple App Store with a shockingly-soon release date of July 6th. Within a week of the launch, Threads had over 100 MILLION active users on the platform thanks to one of the most impressive organic campaigns ever undertaken in the social media age. The Elon vs Zuck war has officially begun! Caleb and Dakota talk through the insane launch campaign of Threads, how Zuckerberg managed to draw first blood in his battle with Elon Musk, what Meta needs to do to ensure user retention, what advertisers can expect (or at least hope for), and whether Threads truly is a worthy successor to Twitter's text-based throne. If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! Check out our free Facebook group and learn more about how to turn ads into profit. If you have a moment, please rate and share…

AdTalk by AdClass

1
Elon vs Zuck: Who Wins The Cage Match (And The Latest Ad News) 51:32

2 years ago51:32

51:32

In a turn of events that shocked literally nobody, because this is 2023 and we live in a simulation, Elon Musk and Mark Zuckerberg are reportedly preparing to fight it out IRL. Not satisfied with waging an online war of culture-defining proportions, the two billionaire man-babies are training to square up against each other in the octagon. Who will win? Will it even take place? Is this actually just about ad revenue? Caleb and Dakota talk through what the fallout of the fight could mean for the digital landscape before taking a look at some other standout stories from the month including Gary V putting ads in fortune cookies, Circle K putting coffee in Pokemon Go, and will.i.am putting confusion in everyone's minds. If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! Check out our free Facebook group and learn more about how to turn ads into profit. If you have a moment, please rate and share…

AdTalk by AdClass

1
Apple Vision Pro Just Erased Meta 54:32

2 years ago54:32

54:32

Late in 2021, Mark Zuckerberg announced the decision to rebrand Facebook to Meta with the intent of building the social media giant around the Metaverse, a virtual reality platform. That was cute! Then Apple announced the Vision Pro; RIP Metaverse 2021-2023. Caleb and Dakota react to the huge Apple WWDC announcement and its impact on the AR/VR industry, whether the Vision Pro is a good thing for society, how it could revolutionize the advertising landscape, and finally play with ideas of what ads could look like with virtual or augmented reality integration. If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! Check out our free Facebook group and learn more about how to turn ads into profit. If you have a moment, please rate and share!…

AdTalk by AdClass

1
Are YouTube Ads Dead? Just Bing It (And The Latest Ad News) 45:35

2 years ago45:35

45:35

Things are always changing in the world of advertising and marketing, so here's a State of the Union to get you caught up on everything we're clued in on (plus the usual amount of singing). After reflecting on the state of the economy (5:15), Caleb and Dakota talk through the major changes impacting advertising at YouTube (8:40), reappraise the place of Bing as a legit platform thanks to GPT-4 (22:14) and the wider rise of AI automation tools including Bard (32:24), while hitting on everything else in between (including the current state of bath mats). If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! Check out our free Facebook group and learn more about how to turn ads into profit. If you have a moment, please rate and share!…

AdTalk by AdClass

1
Why Ads Get Stuck In Our Heads 35:43

2 years ago35:43

35:43

We can all point to an ad or two, either from our childhood or more recently, that just stuck with us. It could have been down to any number on factors; did it have cute animals, a catchy jingle, great humor, or something else that set it apart? In this episode of AdTalk, Caleb and Dakota look back on some of their favorite ads growing up and why they had such a lasting impact (2:26). After, they dissect the psychology of fundamentally why some ads burrow homes in our memories (25:51) before considering what ads will look like for future generations growing up being exposed to new forms of media and marketing (27:54). If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! Check out our free Facebook group and learn more about how to turn ads into profit. If you have a moment, please rate and share!…

AdTalk by AdClass

1
What Happens if TikTok Gets Banned? 44:15

2 years ago44:15

44:15

The state of Montana just passed legislation to ban the crazy-popular social media app TikTok. What does that mean for users, advertisers and the future of social media in America? In this episode of AdTalk, Caleb and Dakota delve into the murky situation surrounding TikTok and consider what effect a nationwide ban of the app could have. First, Caleb and Dakota discuss their own experiences of using TikTok compared to other social media platforms (1:34), the legal rollercoaster the company has been riding over the past few years (9:53) before considering some other reactions to the whole fiasco 27:46)! If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! Check out our free Facebook group and learn more about how to turn ads into profit. If you have a moment, please rate and share!…

AdTalk by AdClass

1
Battle of the Ads: Meta vs. Google 32:22

2 years ago32:22

32:22

In this episode of AdTalk, Caleb and Dakota duke it out debate club style over who is the the true king of advertising: Meta or Google? Before the debate begins, Caleb and Dakota discuss the lay of the land between the two companies (2:40) and talk about AdClass' own experience using both platforms for running ads (8:28) before getting to the battle of the ads (10:46)! If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! Check out our free Facebook group and learn more about how to turn ads into profit. If you have a moment, please rate and share!…

AdTalk by AdClass

1
How to Win Customers & Sell to People 33:29

2 years ago33:29

33:29

In this episode of AdTalk, Dakota and Caleb walk through how advertisers think about selling to people and the psychology behind each part of the process in the buyer journey. Dakota and Caleb break the process down into three parts: audience awareness and research (1:57), communicating to your target audience (11:02), and lastly getting consistent results through presenting your offer as best as possible (23:39). These three points are the foundations of any successful marketing campaign, so take notes and prepare to learn what it takes to create longterm wins! If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! Check out our free Facebook group and learn more about how to turn ads into profit. If you have a moment, please rate and share!…

AdTalk by AdClass

1
What the Heck is Going On at Twitter?! 41:56

2 years ago41:56

41:56

In this episode of AdTalk, Dakota and Caleb attempt to wade through the troubled waters of Twitter. Dakota and Caleb try to sum up the situation up until this point (03:45), discuss the ramifications of Elon Musk's takeover on Twitter's advertising position (10:07), and close the episode by checking out some other commentator's views about Twitter's foggy future (25:06). If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! Check out our free Facebook group and learn more about how to turn ads into profit. If you have a moment, please rate and share!…

AdTalk by AdClass

1
Will AI Replace Me in the Next Five Years? 43:22

2 years ago43:22

43:22

In this episode of AdTalk, Dakota Hermes and Caleb Cruz (co-founders of AdClass) reflect on the recent rise of artificial intelligence and the impact it could have on the marketing workforce. Dakota and Caleb begin by discussing their views on the future of artificial intelligence and how AdClass is integrating certain AI tools into their workflow (02:06), then compete in a winner-isn't-killed-by-the-singularity contest of identifying whether copy samples have been written either by our future AI overlords or by a lowly mortal copywriter (19:10). If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! Please rate and share as that helps us spread the word about the show!…

AdTalk by AdClass

1
What Makes a Winning Super Bowl Ad? 1:00:30

2 years ago1:00:30