Artwork

Content provided by Noor Naseer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Noor Naseer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Examining the Supply Side (with Ian Trider)

31:51
 
Share
 

Manage episode 378922709 series 3283489
Content provided by Noor Naseer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Noor Naseer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, host Noor Naseer delves into the intricacies of Supply Path Optimization (SPO) and Header Bidding with Basis Technologies VP of Product (DSP) Ian Trider. He sheds light on the supply path’s crucial role in impactful programmatic media buying. Ian explains how this strategy enhances transparency and efficiency in the digital advertising supply chain. The episode explores how advertisers can benefit from selecting optimal paths to reach their target audiences while minimizing costs and fraud.

  continue reading

60 episodes

Artwork
iconShare
 
Manage episode 378922709 series 3283489
Content provided by Noor Naseer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Noor Naseer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, host Noor Naseer delves into the intricacies of Supply Path Optimization (SPO) and Header Bidding with Basis Technologies VP of Product (DSP) Ian Trider. He sheds light on the supply path’s crucial role in impactful programmatic media buying. Ian explains how this strategy enhances transparency and efficiency in the digital advertising supply chain. The episode explores how advertisers can benefit from selecting optimal paths to reach their target audiences while minimizing costs and fraud.

  continue reading

60 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play