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Content provided by Veritone, Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Veritone, Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Harness AI to Improve Podcast Ad Effectiveness and Efficiency

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Manage episode 293440264 series 2931460
Content provided by Veritone, Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Veritone, Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we discuss what sort of things podcast advertisers currently do to try to improve ad effectiveness and efficiency and what sort of challenges they face with that process.

We Will Cover:

  • How AI can help improve podcast measurement and reporting
  • Helping you to understand how AI is filling the current gap in podcast advertising metrics
  • Podcast advertising evolution and new opportunities for advertisers in the future

Guest: Steve Smyk - Veritone One’s Senior Vice President of Podcasting and Influencer Marketing

Follow Veritone on Facebook, Instagram, LinkedIn, and Twitter!

  continue reading

36 episodes

Artwork
iconShare
 
Manage episode 293440264 series 2931460
Content provided by Veritone, Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Veritone, Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we discuss what sort of things podcast advertisers currently do to try to improve ad effectiveness and efficiency and what sort of challenges they face with that process.

We Will Cover:

  • How AI can help improve podcast measurement and reporting
  • Helping you to understand how AI is filling the current gap in podcast advertising metrics
  • Podcast advertising evolution and new opportunities for advertisers in the future

Guest: Steve Smyk - Veritone One’s Senior Vice President of Podcasting and Influencer Marketing

Follow Veritone on Facebook, Instagram, LinkedIn, and Twitter!

  continue reading

36 episodes

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