Redefining AI is the 2024 New York Digital Award winning tech podcast! Discover a whole new take on Artificial Intelligence in joining host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and ...
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Why AI Matters to Marketing Attribution in Broadcast Advertising?
Manage episode 293440266 series 2931460
Content provided by Veritone, Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Veritone, Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we discuss why having AI is important for effective and accurate marketing attribution, especially for channels that have historically been difficult to track.
We will cover:
- Marketing attribution and what it means for both advertisers and publishers
- The power of AI and how it solves a major challenge for broadcast stations
- Bold predictions in advertising and attribution
Guest: Paul Cramer - Veritone’s Managing Director of Broadcast Solutions
Follow Veritone on Facebook, Instagram, LinkedIn, and Twitter!
36 episodes
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Manage episode 293440266 series 2931460
Content provided by Veritone, Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Veritone, Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we discuss why having AI is important for effective and accurate marketing attribution, especially for channels that have historically been difficult to track.
We will cover:
- Marketing attribution and what it means for both advertisers and publishers
- The power of AI and how it solves a major challenge for broadcast stations
- Bold predictions in advertising and attribution
Guest: Paul Cramer - Veritone’s Managing Director of Broadcast Solutions
Follow Veritone on Facebook, Instagram, LinkedIn, and Twitter!
36 episodes
All episodes
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Similar to Adventures in AI - The Veritone Podcast
Redefining AI is the 2024 New York Digital Award winning tech podcast! Discover a whole new take on Artificial Intelligence in joining host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and ...
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continue reading
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continue reading
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…
continue reading
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…
continue reading
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…
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…
continue reading
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