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Ep. 29: The Future of AEC Marketing: AI, Integration & Growth
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What does the future hold for AEC marketing? In this episode of AEC Groundbreaking Growth, we connect with our own strategic growth advisory leaders: Emily Lawrence, Jen Knox, Barbi Styles, and Scott Butcher. With their deep working knowledge of AEC marketing and business development, they explore the evolving landscape and the crucial elements for future success.
Discover how AI and automation are transforming the role of the marketer, freeing up teams to focus on demand generation and inbound leads. We delve into why integrating marketing and business development is more vital than ever to achieve strategic growth, and the new skill sets AEC professionals will need to thrive. Learn about anticipating future shifts, leveraging technology effectively, and making bold strategic decisions to accelerate your firm's growth in a rapidly evolving market.
Ready to gain a future-forward perspective on AEC marketing and learn how to make bold moves for growth?
๐ Don't miss out! Subscribe to Groundbreaking Growth on your favorite podcast platform. Let's ignite growth, shape the future of the AEC industry, and redefine what's possible. Are you ready for some groundbreaking growth? Let's dive in! ๐๐ผ
Chapters
1. Welcome to AEC Groundbreaking Growth (00:00:00)
2. The Unique Panel: Strategic Growth Advisory Team (00:00:34)
3. The Current State of AEC Marketing (00:01:11)
4. Shifting Marketing Priorities Post-Pandemic (00:04:20)
5. How AI & Automation are Changing AEC Marketing (00:07:45)
6. Why Integration of Marketing & Business Development is Key (00:15:20)
7. Levering CRMs and Data for Performance Tracking (00:20:52)
8. Essential Skill Sets for Future AEC Marketers (00:25:57)
9. Future-Proofing Your Marketing: Rapid Fire Advice (00:30:26)
10. Closing Remarks & Call to Action (00:35:58)
29 episodes
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