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369. Nuritas’ Dr. Nora Khaldi on the power of peptides + harnessing science change the health of people + longevity

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Manage episode 487784130 series 2403660
Content provided by AgriNovus Indiana. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AgriNovus Indiana or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The global functional food ingredients market is expected to grow by $53 billion by 2028 according to Technavio. One pioneer, a scientist, is operating at the intersection of food and health and has become a functional food powerhouse. Dr. Nora Khaldi, CEO and Founder of Nuritas, joins us to talk ingredients, food and innovation. We get into:

  • What big companies are looking for right now when it comes to ingredient formulation, specifically around functional foods
  • What a peptide is, and how it works
  • Nuritas’ need product launch, PeptiSleep, and its ability to improve all four phases of sleep
  • How Nora’s conversations go with big food brands when they understand the power of peptides
  • The moments where she understood her own differentiation as an innovator
  • Data’s value and the duration it takes to accrue it – and AI as a tool to fuel the system
  • What’s ahead for Nuritas

  continue reading

367 episodes

Artwork
iconShare
 
Manage episode 487784130 series 2403660
Content provided by AgriNovus Indiana. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AgriNovus Indiana or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The global functional food ingredients market is expected to grow by $53 billion by 2028 according to Technavio. One pioneer, a scientist, is operating at the intersection of food and health and has become a functional food powerhouse. Dr. Nora Khaldi, CEO and Founder of Nuritas, joins us to talk ingredients, food and innovation. We get into:

  • What big companies are looking for right now when it comes to ingredient formulation, specifically around functional foods
  • What a peptide is, and how it works
  • Nuritas’ need product launch, PeptiSleep, and its ability to improve all four phases of sleep
  • How Nora’s conversations go with big food brands when they understand the power of peptides
  • The moments where she understood her own differentiation as an innovator
  • Data’s value and the duration it takes to accrue it – and AI as a tool to fuel the system
  • What’s ahead for Nuritas

  continue reading

367 episodes

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