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Content provided by Melissa Lohrer, Meredith Fennessy Witts, Melissa Lohrer, and Meredith Fennessy Witts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Lohrer, Meredith Fennessy Witts, Melissa Lohrer, and Meredith Fennessy Witts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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010: Sales Strategies For The Anti-Salesy

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Manage episode 454775680 series 3603947
Content provided by Melissa Lohrer, Meredith Fennessy Witts, Melissa Lohrer, and Meredith Fennessy Witts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Lohrer, Meredith Fennessy Witts, Melissa Lohrer, and Meredith Fennessy Witts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Selling doesn’t have to feel salesy - it just needs to feel like you.

In this episode of Agency Darlings, we’re breaking down how to create a winning sales process that’s structured, authentic, and effective. From qualifying leads to confidently handling follow-ups, we’re sharing tips to help you close more deals while building trust and relationships.

Whether you’re refining your pitch or trying to stay organized, this episode is packed with actionable advice to help you sell smarter, not harder.

Key Takeaways:

  • Structure is Key: A standardized sales process boosts revenue and ensures efficiency.
  • Qualify Your Leads: Use tools and pre-call research to focus on the right prospects.
  • Confidence Builds Trust: Guide the conversation and position yourself as an expert.
  • Follow-Up with Clarity: Confidently handle ghosting by setting boundaries and next steps.
  • Make It Personal: Treat leads like humans, building authentic relationships for long-term success.

Show Quotes We Love:

“We may encounter many defeats, but we must not be defeated.”

Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word.

Check out Copper’s Lead Nurturing Playbook, designed to help agencies nurture leads and grow sustainably.

Connect with Us:

Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn. Join our Agency Advice Column here.

For all inquiries, contact us at [email protected]

-

About Your Hosts:

Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram.

Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram.

  continue reading

31 episodes

Artwork
iconShare
 
Manage episode 454775680 series 3603947
Content provided by Melissa Lohrer, Meredith Fennessy Witts, Melissa Lohrer, and Meredith Fennessy Witts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Lohrer, Meredith Fennessy Witts, Melissa Lohrer, and Meredith Fennessy Witts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Selling doesn’t have to feel salesy - it just needs to feel like you.

In this episode of Agency Darlings, we’re breaking down how to create a winning sales process that’s structured, authentic, and effective. From qualifying leads to confidently handling follow-ups, we’re sharing tips to help you close more deals while building trust and relationships.

Whether you’re refining your pitch or trying to stay organized, this episode is packed with actionable advice to help you sell smarter, not harder.

Key Takeaways:

  • Structure is Key: A standardized sales process boosts revenue and ensures efficiency.
  • Qualify Your Leads: Use tools and pre-call research to focus on the right prospects.
  • Confidence Builds Trust: Guide the conversation and position yourself as an expert.
  • Follow-Up with Clarity: Confidently handle ghosting by setting boundaries and next steps.
  • Make It Personal: Treat leads like humans, building authentic relationships for long-term success.

Show Quotes We Love:

“We may encounter many defeats, but we must not be defeated.”

Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word.

Check out Copper’s Lead Nurturing Playbook, designed to help agencies nurture leads and grow sustainably.

Connect with Us:

Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn. Join our Agency Advice Column here.

For all inquiries, contact us at [email protected]

-

About Your Hosts:

Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram.

Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram.

  continue reading

31 episodes

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