027: AI Curious: Your Creative Expertise Is Your AI Advantage

Agency Darlings

Episode Description:

In today’s episode, Melissa and Meredith sit down with Patrice Poltzer, founder and creator of My Story Pro, to explore how AI can help humanize storytelling and streamline the sales process for high-ticket clients. They dive into Patrice’s unique approach to AI, discussing how it’s not about automation for the sake of efficiency but about using AI to uncover deeper insights and better connect with your audience. From building meaningful relationships with clients to implementing AI-driven tools that enhance your sales strategy, Patrice shares actionable insights on how to embrace change, harness AI, and pivot in your business.

What to Expect in This Episode:

• How to use AI in creative ways to better understand your audience and tell impactful stories.
• Why Patrice’s transition from agency owner to AI tool creator was fueled by necessity, and how it aligns with her mission to humanize AI.
• The importance of understanding both human and AI capabilities to build deeper connections with clients.
• How to pivot your business when faced with unexpected challenges and use AI as a tool to streamline your processes.
• The rise of AI in creative fields, and why it’s crucial for agency owners to embrace it while staying authentic.

Actionable Takeaways:

• Using AI to enhance your storytelling by using it to gather insights, analyze data, and help craft narratives that resonate with your audience.
• Use AI as a tool to amplify human creativity, not replace it. By integrating it into your workflow, you can spend more time on high-value tasks like relationship-building and strategy.
• When pivoting your business, don’t be afraid to experiment with AI-driven solutions, like building custom chatbots or integrating new tools to streamline processes.
• In business transitions, vulnerability can be a powerful catalyst for change. Patrice shares how her move to Portugal and the challenges that followed pushed her to evolve her business.
• Understand your clients' true needs by using AI to analyze psychographics, emotions, and patterns in customer behavior, ultimately creating a more personalized experience.

Real Talk Moments:

• Lean into change: Sometimes, hitting a tough point in business is exactly what you need to spark the next phase of growth. Patrice talks about how moving to Portugal with her family forced her to reinvent her business and embrace AI.
• AI is not the enemy: While many fear AI replacing jobs, Patrice argues that AI is a tool to empower creativity and elevate human input. It's all about using it to do the heavy lifting and leaving the nuanced, human aspects to the experts.
• Real business struggles: When things aren’t working, it’s time to pivot. Patrice’s honest story about experimenting with a failed digital product teaches us how to move on from what’s not serving us and try something new, without fear.
• Use AI to connect: Personal connection in business is crucial. Patrice emphasizes how engaging with AI allows you to go deeper into your client’s needs and desires, providing better, more meaningful solutions.
• Don't be afraid to test: Whether it's testing your sales pitch, your marketing messages, or your commitment level with clients, trying new things and testing them is essential for business evolution.