))
Leading with Influence: Gabe Gordon
Manage episode 490442351 series 3594050
Content provided by Justin Levinson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Levinson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Gabe Gordon, CEO and co-founder of Reach Agency—an award-winning creative agency at the forefront of influencer marketing.
Gabe unpacks the journey of building Reach from the ground up, sharing how a clear vision, smart creative collaboration, and staying nimble helped the agency thrive in a rapidly shifting landscape. From early bets on influencer content to the strategic advantages of staying small and agile, Gabe offers a transparent look at what it takes to lead in modern marketing.
They dive into the evolution of influencer marketing, the power of authentic creator partnerships, and how agencies can foster real collaboration between brands and talent. Gabe also opens up about hiring in today’s market, investing in the right people, and why mixing diverse perspectives fuels stronger ideas.
Outside of work, Gabe reflects on how personal passions help him maintain balance and show up as a better leader—both at home and in the agency world.
Full of real talk and valuable takeaways on scaling, leadership, and innovation, this episode is a must-listen for agency founders, marketers, and creatives navigating the ever-changing content game.
🎙️ Tune in for a smart, thoughtful conversation on creative strategy, building trust, and what it means to grow with intention.
Chapters
1. Leading with Influence: Gabe Gordon (00:00:00)
2. The Evolution of Reach Agency (00:01:54)
3. Scaling the Agency and Client Acquisition (00:04:38)
4. Creative Collaboration with Influencers (00:07:44)
5. The Changing Landscape of Influencer Marketing (00:09:41)
6. Innovative Campaigns and Brand Partnerships (00:11:24)
7. The Advantages of Being a Smaller Agency (00:14:21)
8. Hiring Challenges and Team Dynamics (00:16:30)
9. Career Paths and Opportunities at Reach Agency (00:18:38)
10. The Importance of Freelance Talent (00:20:48)
11. Cross-Pollination of Ideas in Marketing (00:22:09)
12. Personal Life and Interests of Gabe Gordon (00:23:28)
34 episodes
Share
