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Content provided by Jennifer Jones-Mitchell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jennifer Jones-Mitchell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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#AI Agent Shoppers + Google Ads: The New Era of Search #Marketing
Manage episode 485463087 series 3485475
Content provided by Jennifer Jones-Mitchell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jennifer Jones-Mitchell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how AI is changing Search.
From AI Agents conducting searches on behalf of humans to Google's Paid Ads within AI Overviews, we discuss the impact this has on brands and how brands need to optimize their apps, websites and content to connect with these new Searchers.
We also discuss how Walmart is building an AI Agent to engage with your AI Agent Shopper.
Here is a link to the news from Walmart about their AI Agent: https://www.wsj.com/articles/walmart-is-preparing-to-welcome-its-next-customer-the-ai-shopping-agent-6659ef18
Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.
14 episodes
Share
Manage episode 485463087 series 3485475
Content provided by Jennifer Jones-Mitchell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jennifer Jones-Mitchell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how AI is changing Search.
From AI Agents conducting searches on behalf of humans to Google's Paid Ads within AI Overviews, we discuss the impact this has on brands and how brands need to optimize their apps, websites and content to connect with these new Searchers.
We also discuss how Walmart is building an AI Agent to engage with your AI Agent Shopper.
Here is a link to the news from Walmart about their AI Agent: https://www.wsj.com/articles/walmart-is-preparing-to-welcome-its-next-customer-the-ai-shopping-agent-6659ef18
Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.
14 episodes
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Similar to AI Central
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