"Supergoop's SMS Success, OpenMind-DIMO's Smart Cities, Verizon's AI Boost, Apple Watch Heroic Ad, WhatsApp's AI Controversy, Google-Sphere's Oz Adventure"

AI in Marketing

This episode of the AI in Marketing podcast brings a roundup of the latest news and developments in the intersection of artificial intelligence and various sectors. First off, we discuss the successful approach of sunscreen brand Supergoop in maintaining a captivating SMS marketing strategy amidst the fierce competition in the texting landscape. Then, we move onto a partnership between tech companies OpenMind and DIMO and their effort to boost smart city infrastructure using AI and blockchain technology. In the third segment, we look at how Verizon has utilized Google's AI models to significantly increase their sales. Following that, we analyze Apple's recent ad showcasing the life-saving potential of the Apple Watch Ultra's Emergency SOS feature. Another piece of news is the recently unveiled AI feature in WhatsApp, which has garnered mixed reactions concerning privacy concerns and the prospects of automating communication. Lastly, we wrap up with the exciting announcement of Google and Sphere Entertainment collaborating to use AI for the 2025 immersive production of "The Wizard of Oz at Sphere," promising to set new standards in entertainment technology.

• https://www.getvoicestream.com/
• https://www.nytromarketing.com/
• https://www.marketingbrew.com/stories/2025/04/03/how-supergoop-is-keeping-its-sms-strategy-fresh
• https://techcrunch.com/2025/04/09/anthropic-rolls-out-a-200-per-month-claude-subscription/
• https://www.therobotreport.com/openmind-and-dimo-provide-car-robot-connectivity-realize-smart-cities/
• https://www.reuters.com/technology/verizon-says-google-ai-customer-service-agents-has-led-sales-jump-2025-04-09/
• https://mashable.com/video/apple-watch-emergency-ad-australia
• https://www.theguardian.com/commentisfree/2025/apr/06/cant-delete-whatsapp-ai-tool-slippery-slope
• https://www.prnewswire.com/news-releases/google-and-sphere-announce-technology-partnership-and-reveal-new-details-on-the-ai-technology-behind-upcoming-the-wizard-of-oz-at-sphere-302422950.html

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.