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Ep 122: Forget SEO. Optimise for AI
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Search is changing—and your brand needs to catch up.
Consumers are no longer relying solely on Google. A new Harvard Business Review study reveals a dramatic shift: people are now turning to generative AI platforms like ChatGPT and Gemini for recommendations, planning, and purchases.
In this episode, I unpack why SEO is no longer enough, and what brands must do to stay relevant in the AI era.
You’ll learn:
- Why over half of consumers now prefer AI tools over traditional search
- The rise of Share of Model (SOM)—a new visibility metric for brands in AI results
- What the “Cyborgs,” “AI Pioneers,” and “High-Street Heroes” of the LLM era look like
- How to teach AI models what your brand does, why it matters, and when to recommend it
Need More Support?
If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.
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