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Ep 61: Google’s AI Maturity Benchmark
Manage episode 476926055 series 3638879
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As a trainer for Google, and working with some of their biggest clients across the world, we used the Digital Marketing Maturity Benchmark as a framework to educate and move the needle on results.
Now Google in partnership with Boston Consulting Group have introduced their AI Maturity Benchmark.
We know that Google’s business model is changing and they have leaped head-first into AI. So I was excited to see them launch an AI maturity benchmark for marketing. I have written an in-depth blog post on this topic also, so head over to publicsectormarketingpros.com to read it.
Let me ask you something. How ready is your marketing team to actually use AI, not just talk about it? Because Google has the receipts. They say brands that properly embrace AI marketing maturity can see up to 59% more revenue growth. That’s not hype, that’s strategy, and it starts with understanding where you are on the AI maturity curve.
Need More Support?
If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.
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