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WorkSpan AI: Scaling Ecosystem Revenue Through Intelligent Partnerships
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The interview features a conversation with Amit Sinha, co-founder of WorkSpan, a company focused on ecosystem growth through co-selling programs. Sinha explains how WorkSpan's AI platform connects sellers with their partner network, providing insights and automation to simplify joint sales efforts. He describes how this platform facilitates opportunity sharing and collaboration among companies like Microsoft, SAP, and AWS. Challenges faced by chief revenue officers in executing partnership strategies are discussed, along with WorkSpan's AI-powered solutions, including AI partner managers, designed to augment sellers and scale partner engagement. The discussion also explores the future of ecosystem-led growth, emphasizing the increasing importance of partnerships, the evolution of partner roles, and the transformative potential of AI in this domain, including WorkSpan's vision for AI agents across various industries.
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