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Why are we drawn to fads and collectibles?

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Manage episode 477253572 series 2473793
Content provided by LAist 89.3. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LAist 89.3 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

If you stopped by Trader Joe's recently, you may have been greeted by a line of customers a block away waiting to get their hands on the new limited edition mini totes. A similar phenomenon happened last year when Stanley released a special Valentine's Day tumbler in collaboration with Starbucks. From totes, to cups, to blind boxes, McDonald's Happy Meal toys, collectibles have always piqued customers' interests. But why? Today on AirTalk, we discuss the reasons why people are drawn to fad collectibles, even to the degree of waiting outside the store a day in advance, with Aaron Ahuvia, professor of marketing at University Michigan-Dearborn. We also want to hear from you! Have you ever tried to collect a limited edition item? How far did you go to get your hands on it? Do you still have that collectors item now? Give us a call at 866-893-5722 or email us at [email protected].

  continue reading

358 episodes

Artwork
iconShare
 
Manage episode 477253572 series 2473793
Content provided by LAist 89.3. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LAist 89.3 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

If you stopped by Trader Joe's recently, you may have been greeted by a line of customers a block away waiting to get their hands on the new limited edition mini totes. A similar phenomenon happened last year when Stanley released a special Valentine's Day tumbler in collaboration with Starbucks. From totes, to cups, to blind boxes, McDonald's Happy Meal toys, collectibles have always piqued customers' interests. But why? Today on AirTalk, we discuss the reasons why people are drawn to fad collectibles, even to the degree of waiting outside the store a day in advance, with Aaron Ahuvia, professor of marketing at University Michigan-Dearborn. We also want to hear from you! Have you ever tried to collect a limited edition item? How far did you go to get your hands on it? Do you still have that collectors item now? Give us a call at 866-893-5722 or email us at [email protected].

  continue reading

358 episodes

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