Social Proof

Alan Weiss's The Uncomfortable Truth®

SHOW NOTES: •This is an almost subliminal technique to create normative pressure psychologically. •It's pointing out what others are doing, or not doing, or what events, prove your point. •It's the use of profound analogies. •Listen to my examples about Amtrack's infrastructure, or the fallacies around Kodak. •If pictures are worth a thousand words, social proof is worth a thousand pictures. •Learn who was more important, Brady or Belechick. • Understand how breaking the rules can save lives. •Understand why coach does not arrive at the same time that first class does. •Use these techniques for assurances and probabilities. •Use them to accelerate your conversations toward your goals. •But social proof demands that you be well-informed. To learn how to develop and use Social Proof, go to my website or read below: THE PROOF BEHIND SOCIAL PROOF Has anyone ever asked you, "Give me an example of your point?" and you suddenly forgot how to speak? Or have you said, "Let me give you an example...," and then immediately gone into brain freeze without any ice cream? "Social Proof" comprises pragmatic examples that others can readily relate to which reinforce your point instantly. When you "open the hood" on social proof, beneath is actually a psychological dynamic which creates normative pressure assuring that the actions of others are appropriate and should be imitated. A desire to "fit in" is created. While testimonials and endorsements are a type of social proof, they are not as powerful as citing a headline, a major incident, or a famous example. (One problem with quotations, for example, is that for each one there is an opposite, equally true: "Haste makes waste" but "He who hesitates is lost.") Many people use "false social proof." Kodak was not hiring chemists while digital photography was taking over. Their executives simply thought they could wring a couple of more years of already-projected profits and underestimated the speed of the digital takeover. Join me for 90 minutes and fill your conversations, narrative, and collateral with social proof that will build your brand and fill your bank account. People ask what research I invest in for my success. I don't. Then they ask what my investigative habits are. I don't have any. "So what DO you do?" They ask. I look around. LEARN HOW TO LOOK AROUND TO DOMINATE CONVERSATIONS AND CLOSE BUSINESS: October 14, 2025 10:30 to noon, US eastern time Video and Zoom notes included Fee: $350 until and including Sept. 30, $500 thereafter. REGISTER HERE: https://alanweiss.com/growth-experiences/the-proof-behind-social-proof/