How BookFunnel Supercharges Author Marketing with Damon Courtney {ep. 166}

Alexa's Publishing Chat

In this episode, Alexa chats with Damon Courtney, creator and CEO of BookFunnel, about how indie authors can grow their readership, build their email lists, and sell more books using BookFunnel's ever-expanding toolkit. Whether you're just getting started or looking to maximize your existing account, this episode is packed with insights.

In this podcast, Alexa and Damon discuss:

• How Damon’s author journey inspired the creation of BookFunnel
  
• Why BookFunnel remains essential for digital book delivery, especially to non-tech-savvy readers
  
• The launch and impact of BookFunnel’s audiobook delivery system
  
• How authors can use reader magnets to grow their email lists
  
• Strategies for using welcome emails to convert readers into superfans
  
• The importance of segmenting your email list by reader behavior and source
  
• Print codes: how to hand out ebooks and audiobooks in-person (at conferences, festivals, etc.)
  
• Multi-book print codes and why they’re game-changing for bundles and events
  
• Using BookFunnel for sales promos and group author collaborations
  
• Why author collaboration is powerful—not competitive
  
• Tips for getting the most out of group promotions
  
• How to craft an engaging welcome email that leads to long-term reader relationships
  
• Why every book should include a CTA to join your mailing list
  
• Why email marketing is still the most powerful tool in your author toolkit
  
• New features coming soon, including more tools for in-person selling
  
• How BookFunnel’s webinars, podcast, and support help authors unlock more value
  
• A special offer for Women in Publishing Summit listeners
  

🔗 Links Mentioned:

• BookFunnel Website
  
  
• Special discount via Women in Publishing Summit: womeninpublishingsummit.com/bookfunnel
  
• Check out the BookFunnel Podcast
  
• Sign up for the upcoming August 2025 webinar with Damon on the Events Page