Make Marketing Fun Again: How to Promote Your Book Without Losing Your Mind {ep. 162}

Alexa's Publishing Chat

📚 In this episode of Alexa’s Publishing Chat, Alexa shares:

• The terrifying moment every author faces—wondering if people will hate your book—and how to overcome it.
• Why marketing doesn’t have to feel icky or overwhelming—and how to make it fun.
• The power of early feedback: how to build and use an advance reader team.
• What to do if talking about your book feels deeply uncomfortable (hint: there are other ways to market!).
• Creative and personality-aligned approaches to book marketing—whether you’re a writer, talker, or behind-the-scenes strategist.
• A real-life example of word-of-mouth magic—from Alexa’s hairdresser to a book club obsession.
• Why authentic buzz beats big ad spend (and how to get people talking organically).
• Ways to work with influencers, bookstagrammers, and booktokkers to generate excitement.
• A love letter to gluten-free cookbooks (yes, really) and niche book marketing.
• How to reframe your mindset to fall in love with the process of sharing your book.
  

🔧 Tools + Resources Mentioned:

• ARC Teams: Send your book out early to gather honest feedback and build buzz.
• AI Tools: Let AI compile your reviews, praise, and blurbs into marketing content.
• Publicity Partners: Aurora Publicity, Love Book Tours, Children’s Book Tour, Written Word Media, BookBub, Fussy Librarian, Robin Reads, and more.
• Influencer Outreach: How to engage book lovers with audiences to help spread the word.
  

💡 Key Takeaway:

Marketing your book doesn’t have to feel like a chore. It can be a joyful extension of your creativity—one where you celebrate what you’ve created and connect with people who genuinely want to hear from you. Start by doing what feels good, then build from there.

👋 Connect with Alexa:

🌐 writepublishsell.com
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