AAB 067: How Nostalgia Beers Find Modern Fans

All About Beer

There was a time when small breweries dotted the land, making beers beloved by the communities they served. Thanks to Prohibition, changing consumer preference or just the difficulties of running a business profitably, many such beers have been lost to the history books.

But small breweries specialize in connecting with their communities. And they can source small-batch or historic ingredients. So, some of today’s small breweries have been reviving lost brands, bringing nostalgia to older drinkers and offering new flavors to younger ones.

We chat with two breweries - Yazoo and Upland - about how they are satisfying our thirst for nostalgia.

This Episode is Sponsored by:

RahrBSG
Need ingredients and supplies that deliver consistent, high-quality beer? RahrBSG has you covered. From hops to malt to yeast to unbeatable customer service, we are dedicated to your success. RahrBSG—Ingredients for Greatness.

Sierra Nevada Brewing Co.
Sierra Nevada Brewing Company, where trailblazing runs in the family. From crafting a movement with their iconic Pale Ale, to taking the IPA haze craze nationwide with Hazy Little Thing – it’s an adventurous spirit you can taste in every sip. Find your next favorite beer wherever fine beverages are sold. With new brews for every season, there’s always something to discover. Sierra Nevada Brewing Company. Still Family-Owned, Operated & Argued Over.

• Hosts: Don Tse and Em Sauter
• Guests: Linus Hall, Matt Wisley
• Sponsors: Sierra Nevada Brewing Co., RahrBSG, All About Beer
• Tags: Nostalgic Beer, Lager, ale
• Photos: Courtesy of Linus Hall, Matt Wisley

The following music was used for this media project:
Music: Awesome Call by Kevin MacLeod
Free download: https://filmmusic.io/song/3399-awesome-call
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://incompetech.com

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