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The design tricks brands use to get you to buy

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Manage episode 455471487 series 71
Content provided by Australian Broadcasting Corporation and ABC listen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Australian Broadcasting Corporation and ABC listen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What influences your shopping behaviour? Well, it's likely a mix of what you need, what's presented to you in store and probably some neuromarketing (which we've covered on our program before).

But what about the role of product designers?

Today, we get into the psychology of design and the battle designers face balancing innovation with our human need for the familiar. And given all the ways design can manipulate us into wanting something, what role will AI play in the future of design?

Extra information:

The Psychology Behind Design: A Marketing Perspective

See the Yamaha Silent Violin

  continue reading

990 episodes

Artwork
iconShare
 
Manage episode 455471487 series 71
Content provided by Australian Broadcasting Corporation and ABC listen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Australian Broadcasting Corporation and ABC listen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What influences your shopping behaviour? Well, it's likely a mix of what you need, what's presented to you in store and probably some neuromarketing (which we've covered on our program before).

But what about the role of product designers?

Today, we get into the psychology of design and the battle designers face balancing innovation with our human need for the familiar. And given all the ways design can manipulate us into wanting something, what role will AI play in the future of design?

Extra information:

The Psychology Behind Design: A Marketing Perspective

See the Yamaha Silent Violin

  continue reading

990 episodes

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