Baseball Bat Revolution | Kris Dehnert

ALL IN with Rick Jordan

I sat down with Kris Dehnert, founder of Dugout Mugs and the man behind MLB's fastest-growing licensee. This conversation hits different. Kris shared his journey from getting fired from nearly every job to building a $30 million company selling mugs made from baseball bat barrels. What struck me most was his near-death experience with a ruptured appendix that completely transformed his mindset about business and life. His story of almost dying with a poison ball the size of a football inside him led to a complete shift—from chasing money to designing a lifestyle focused on family and experiences. Kris now lives unapologetically authentic, building deep relationships instead of shallow connections. We talked about the illusion of time and control, how failure is actually "entrepreneurial yoga," and why focusing on money actually creates money problems. This episode is packed with real talk about what actually matters when building a business and a life worth living.

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Connect with Rick: https://linktr.ee/mrrickjordan

Connect with Kris: http://Facebook.com/DugoutMug

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About Kris: Over the last 14 years, I have found success in numerous verticals, including real estate, apparel, hard goods, affiliate marketing, strategic partnerships, etc... but my focus has really been rooted in eCommerce and social media where I have managed to surpass $60 million dollars in sales online. What makes my story a little more unique is that I did it on my terms. Sandals, shorts, backwards hats, and just being as genuine as I could be. I literally was FIRED from every (except one) job I ever had because I insisted on doing it my way... What I found is that I needed to create the "job" I wanted.