Matt Watkinson, Author: Mastering Uncertainty

All Things Considered CX with Bob Azman

Matt is an internationally renowned business author and speaker. He won the CMI's Management Book of the Year for his first book, The Ten Principles Behind Great Customer Experiences, considered by many to be the definitive book on the subject. His second book - The Grid: The Decision-making Tool for Every Business (Including Yours) was published by Random House to critical acclaim. His third book — Mastering Uncertainty — co-authored with the investor and entrepreneur Csaba Konkoly —was released in April 2023. As a speaker has addressed industry leaders at every kind of organization imaginable, from Microsoft to the FBI. He is the co-founder of Methodical, a customer experience and strategy consultancy; a Senior Visiting Fellow at Bayes Business School (Formerly Cass), City University London; and a venture partner at Tiller Partners, a Los Angeles based VC fund. He lives in Santa Monica, California.