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Coach 360 CEO Kathleen Ferguson on Staff Retention, Women’s Wellness, and Fitness Industry Turnover
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In this episode of All Things Fitness and Wellness, Kathleen Ferguson pulls back the curtain on the fitness industry, revealing why investing in the growth and development of fitness coaches is key to long-term retention and an elevated member experience. She explores the evolving role of fitness coaches in supporting women's health and wellness, including essential conversations around menstrual cycles, perimenopause, and menopause, areas that have historically been overlooked in the industry.
Kathleen also doesn’t shy away from addressing what she calls the “dirty little industry secret” of high staff turnover. She shares why this challenge persists and offers innovative strategies to help gym owners and operators provide better support, creating a more stable and thriving coaching workforce.
If you're in the fitness industry, whether as an owner, operator, or coach, this episode is packed with insights you won’t want to miss.
Connect with Kathleen Ferguson:
Chapters
1. Intro (00:00:00)
2. Challenges in the Fitness Industry (00:02:10)
3. Common Reasons for Staff Turnover (00:05:50)
4. Evolving Role of Fitness Coaches (00:08:18)
5. Gen Z and the Omnifitness Approach (00:10:57)
6. The Value of Fitness Instructors (00:15:54)
7. Common Mistakes in the Fitness Industry (00:18:54)
8. Kathleen's Public Speaking and Message (00:20:09)
9. Kathleen's Personal Journey and Travel Experiences (00:23:29)
10. Contact Information and Final Thoughts (00:28:34)
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